The importance of the relationship with the customer

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Continuing to court your customer, even and especially after he has already chosen your products or services, means showing him that you have not forgotten about him. This leads to building a relationship of trust between you, your company and the customer, which will consolidate over time.

But why is this type of relationship important?


It is important mainly for two reasons, which make you linkedin data understand how much more advantageous it is to retain existing customers, rather than focusing on attracting new ones.

The first: a customer who has chosen your Brand and has been satisfied, will almost certainly buy your products or services again, and will also be willing to spend more. Then, given the trust, he will always be willing to propose your products or services to others, effectively advertising your company.