Attractive titles to capture interest
Posted: Mon Apr 21, 2025 3:34 am
Titles should be written by the email marketing agency team , and should be designed in such a way that they quickly grab the attention of customers .
To do this, it's very important to put yourself in the customer's shoes, or, as they say in the marketing field, appeal to the buyer persona 's pain point . You must find out what customers need, search for, and are interested in, in tunisia mobile database to target them directly and, as a result, obtain a higher percentage of emails opened.
This idea of “targeting the pain” should also be kept in mind when writing the body of the email itself.
Images that attract attention
Images should be carefully chosen not only to complement the body of the email, but also, once again , to capture customers' interest and, preferably, address their pain point.
The entire design should therefore invite action , prompting the customer to want to know more and, to do so, visit your website or contact you.
The email marketing agency will ensure that the photos, images, and illustrations used in the body of the email are the appropriate size , to avoid the email taking too long to open, which is detrimental to the UX .
Images can be complemented with elements from other formats, such as gifs , 3D pieces, graphics and much more.
All of this, once again, should only be included if it adds some kind of value to the piece ; if not, it's best to save those resources for another time, and be as concise and direct as possible.
To do this, it's very important to put yourself in the customer's shoes, or, as they say in the marketing field, appeal to the buyer persona 's pain point . You must find out what customers need, search for, and are interested in, in tunisia mobile database to target them directly and, as a result, obtain a higher percentage of emails opened.
This idea of “targeting the pain” should also be kept in mind when writing the body of the email itself.
Images that attract attention
Images should be carefully chosen not only to complement the body of the email, but also, once again , to capture customers' interest and, preferably, address their pain point.
The entire design should therefore invite action , prompting the customer to want to know more and, to do so, visit your website or contact you.
The email marketing agency will ensure that the photos, images, and illustrations used in the body of the email are the appropriate size , to avoid the email taking too long to open, which is detrimental to the UX .
Images can be complemented with elements from other formats, such as gifs , 3D pieces, graphics and much more.
All of this, once again, should only be included if it adds some kind of value to the piece ; if not, it's best to save those resources for another time, and be as concise and direct as possible.