Where does an effective business model begin?
Posted: Mon Apr 21, 2025 5:16 am
To successfully implement a model like Tesla's, Ford must first identify its buyer persona . We're talking about its ideal customer, the profile of the person who will choose its electric car model.
Who's going to buy a Ford electric car? A Ford fanatic. It all starts, then, much further back: with that customer who's buying their first car and, based on a recommendation, is referred to buy one of Ford's more affordable models. This is the one who will then move upmarket and, knowing the brand and its benefits, continue to choose it and opt for a high-end model.
Someone who, from the get-go, wants a high-end car won't go to Ford. Someone who, from the get-go, wants an electric car won't go to jiangsu mobile number database either. If what Ford wants is to shift the focus from advertising, then it must work on reaching that reliable and long-term customer who, emotionally committed to the brand, chooses it for the first time and over time. It will be that customer who, once awakened by the desire to own an electric car (and, of course, having the financial means to do so), will make the decision to buy one from the brand themselves.
Who's going to buy a Ford electric car? A Ford fanatic. It all starts, then, much further back: with that customer who's buying their first car and, based on a recommendation, is referred to buy one of Ford's more affordable models. This is the one who will then move upmarket and, knowing the brand and its benefits, continue to choose it and opt for a high-end model.
Someone who, from the get-go, wants a high-end car won't go to Ford. Someone who, from the get-go, wants an electric car won't go to jiangsu mobile number database either. If what Ford wants is to shift the focus from advertising, then it must work on reaching that reliable and long-term customer who, emotionally committed to the brand, chooses it for the first time and over time. It will be that customer who, once awakened by the desire to own an electric car (and, of course, having the financial means to do so), will make the decision to buy one from the brand themselves.