The solution The company has decided
Posted: Mon Apr 21, 2025 5:25 am
The Office Coffee Company is an English company founded in 2011 that had the idea of providing coffee and coffee machines of a higher quality than those existing.
The owners, in fact, had noticed the poor quality of the coffee produced by the company machines and had thought that companies could increase the well-being of their employees by changing the quality of the coffee.
The critical issues. The marketing strategy of the Office Coffee Company was from the beginning a cold strategy, the classic outbound. But this methodology was completely wrong because it was not in line with their business model and above all it was not consistent with their target of medium/large sized companies.
create a quality website that showcases their professionalism;
monitor keywords, improve SEO and blogging activity thanks to the turkey email list employment of a social media and marketing expert;
carry out a timely collection of visitor data through a software that allows the management of landing pages, blogging, CRM (Customer Relationship Manager) and SEO optimization in a single platform.
The results. Again the results were incredible:
the site ranks first in the SERP with the keyword “office coffee machines” (try it and believe it);
74% increase in organic website traffic;
company growth of 40% compared to the previous year.
Inbound Marketing Example 3: Viessmann
This time we move to Italy. The German company Viessmann has several branches in 12 countries around the world, including Italy. It is a leading company in the residential heating and air conditioning sector.
The owners, in fact, had noticed the poor quality of the coffee produced by the company machines and had thought that companies could increase the well-being of their employees by changing the quality of the coffee.
The critical issues. The marketing strategy of the Office Coffee Company was from the beginning a cold strategy, the classic outbound. But this methodology was completely wrong because it was not in line with their business model and above all it was not consistent with their target of medium/large sized companies.
create a quality website that showcases their professionalism;
monitor keywords, improve SEO and blogging activity thanks to the turkey email list employment of a social media and marketing expert;
carry out a timely collection of visitor data through a software that allows the management of landing pages, blogging, CRM (Customer Relationship Manager) and SEO optimization in a single platform.
The results. Again the results were incredible:
the site ranks first in the SERP with the keyword “office coffee machines” (try it and believe it);
74% increase in organic website traffic;
company growth of 40% compared to the previous year.
Inbound Marketing Example 3: Viessmann
This time we move to Italy. The German company Viessmann has several branches in 12 countries around the world, including Italy. It is a leading company in the residential heating and air conditioning sector.