Steps to create a conversion path
Posted: Mon Apr 21, 2025 6:31 am
As mentioned above, a conversion path includes 5 elements: a downloadable offer, a landing page, a thank you page and a CTA/leadflow.
Downloadable offer with appropriate content
A downloadable offer means an ebook/white paper/guide, checklist, template, email challenge, audio file, webinar, worksheet, swipe file, roadmap, etc.
A downloadable offer is like the fuel that allows your website visitors to become leads and move forward in their purchasing journey. But for japan mobile database offer to act as a real lever for action, you need to create the right content. This content must meet a real need of your personas. It must focus on a real challenge they face and the goal they want to achieve. As you might have guessed, this requires real work upfront.
To organize things as much as possible, but above all to move your leads through their purchasing journey as efficiently as possible, you need to think about the stage your personas are currently in and build a downloadable offer that will be relevant to that phase.
The buyer's journey is the active research process your personas are in that leads them to a purchase—and specific content will be more relevant to your personas at different stages of their journey. So think carefully about context; it's not enough to just create content for your personas. You want to pique their curiosity and make them want to learn more.
Downloadable offer with appropriate content
A downloadable offer means an ebook/white paper/guide, checklist, template, email challenge, audio file, webinar, worksheet, swipe file, roadmap, etc.
A downloadable offer is like the fuel that allows your website visitors to become leads and move forward in their purchasing journey. But for japan mobile database offer to act as a real lever for action, you need to create the right content. This content must meet a real need of your personas. It must focus on a real challenge they face and the goal they want to achieve. As you might have guessed, this requires real work upfront.
To organize things as much as possible, but above all to move your leads through their purchasing journey as efficiently as possible, you need to think about the stage your personas are currently in and build a downloadable offer that will be relevant to that phase.
The buyer's journey is the active research process your personas are in that leads them to a purchase—and specific content will be more relevant to your personas at different stages of their journey. So think carefully about context; it's not enough to just create content for your personas. You want to pique their curiosity and make them want to learn more.