Strategic Losses of Leads & Customers
Posted: Mon Apr 21, 2025 7:06 am
Imagine for 2 minutes that your main competitor uses this strategy to reach a maximum number of visitors in the Discovery and Consideration phase?
If he is able to convert visitors into Leads from the "Discovery" phase... He will then be able to approach a greater number of Leads commercially or simply educate them in order to bring them to purchasing maturity.
Conclusion : Today, the majority of tunisia mobile database are content with SEO without a real content strategy focused on the issues of their personas in the "Discovery" phase. This flaw leaves the door open to numerous opportunities for visibility and lead generation that can be exploited by competitors.
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The SEA
According to HubSpot, Search Engine Advertising literally means advertising on search engines in French. It refers to a method of paid referencing of websites. Advertisers purchase advertising space on the web to place sponsored links that direct to their website.
Sponsored links are used to precisely target a qualified audience on search engines.
The goal is to support the customer at every stage of the funnel, from the prospect's awareness of a need to the actual purchase of a product or service.Picture 1-Mar-14-2022-10-40-19-74-AMTip: Focus on more qualified keywords initially that aren't too expensive, then look at broad but inexpensive keywords.
Paid Ads
By inference, paid advertising is any type of advertising for which you have to spend money in order to publish it.
In short, merchants pay the owner of an advertising space to use that space. For example, paid ads on social media.
Tip 1 : Don't do this without experience, it could end up costing you a lot of money for little results.
Tip: Focus on more qualified keywords initially that don't cost too much, then look at broad but inexpensive keywords.
If he is able to convert visitors into Leads from the "Discovery" phase... He will then be able to approach a greater number of Leads commercially or simply educate them in order to bring them to purchasing maturity.
Conclusion : Today, the majority of tunisia mobile database are content with SEO without a real content strategy focused on the issues of their personas in the "Discovery" phase. This flaw leaves the door open to numerous opportunities for visibility and lead generation that can be exploited by competitors.
New call-to-action
The SEA
According to HubSpot, Search Engine Advertising literally means advertising on search engines in French. It refers to a method of paid referencing of websites. Advertisers purchase advertising space on the web to place sponsored links that direct to their website.
Sponsored links are used to precisely target a qualified audience on search engines.
The goal is to support the customer at every stage of the funnel, from the prospect's awareness of a need to the actual purchase of a product or service.Picture 1-Mar-14-2022-10-40-19-74-AMTip: Focus on more qualified keywords initially that aren't too expensive, then look at broad but inexpensive keywords.
Paid Ads
By inference, paid advertising is any type of advertising for which you have to spend money in order to publish it.
In short, merchants pay the owner of an advertising space to use that space. For example, paid ads on social media.
Tip 1 : Don't do this without experience, it could end up costing you a lot of money for little results.
Tip: Focus on more qualified keywords initially that don't cost too much, then look at broad but inexpensive keywords.