ESG in Digital Marketing: how companies are positioning their brand towards a more sustainable future
Posted: Tue Dec 24, 2024 7:13 am
In a global scenario marked by climate change and events such as the COVID-19 pandemic, the importance of sustainable and responsible development is highlighted. This has led organizations and countries to adopt the ESG principle, which considers environmental, social and governance factors.
In this sense, Agência Sabiá organized, in partnership with the National Association of Digital Market and Industry (AnaMid), an event on ESG in Digital Marketing, to discuss with experts in the sector what strategies are used to position the brand in this new context. Check out some of the insights from this meeting below.
ESG: connecting companies and society through Digital Marketing
In the current context, Digital Marketing is emerging as a powerful facilitator in the dissemination of ESG values, offering a wide range of tools capable of connecting companies and society in a meaningful way. This is what Vanessa Sensato, director of innovation and strategy at Agência Sabiá, says.
In his talk, Sensato demonstrates that, through digital media, brands cameroon whatsapp number database the opportunity to reach a wider audience than traditional media, allowing for more direct and personalized communication. This digital environment, where consumers’ voices are amplified, requires brands to have an authentic and transparent commitment to their causes.
Vanessa Sensato, esg marketing event
“ It is the role of Marketing, using ESG practices as a channel, to connect the company and society, establishing an open dialogue and preparing to deal with criticism ,” says Sensato. “ The company must be able to take its internal value outside, reflecting the company’s internal values and demonstrating its genuine commitment to ESG issues.” he continues.
For the specialist, a company that can effectively integrate ESG into Digital Marketing must first understand what the concept represents in its core business, and then communicate its actions and commitments strategically, generating a real connection with the values of its customers.
ESG in Digital Marketing for small and medium-sized companies
In order to illustrate his position, Sensato presented the case of Agência Sabiá itself to demonstrate that the implementation of ESG practices is not exclusive to large corporations. “ Small and medium-sized companies also have the capacity, and increasingly, the responsibility to adopt sustainable and socially responsible actions, ” he states.
Based on his experience in the innovation market, Sensato highlighted that investors are currently beginning to value startups and emerging companies that already incorporate ESG into their strategic planning, recognizing the importance of conscious management from the beginning.
Because of this, she emphasizes the need for an internal look to identify which ESG initiatives the company most identifies with, allowing the creation of a Digital Marketing strategy that communicates these values in a coherent and impactful way.
“ In this scenario, Digital Marketing emerges as an essential tool for transmitting the company’s values and purposes, both internally and to the external public, fostering a culture of social and environmental responsibility. ”
You can learn a little more about Agência Sabiá's ESG actions in its Culture and Climate case .
ESG in Digital Marketing in Industry
Thais Oliveira, marketing coordinator at DISMOTOR, highlights the relevance of ESG in the industrial sector, pointing to the need to adhere to the UN Global Compact, in addition to obtaining certifications such as ISO and compliance as guidelines for responsible action.
thais esg event in marketing
“ Even companies that are more industrial should be concerned with Digital Marketing. It is an important tool for disseminating ESG actions and creating brand reputation.” highlights Oliveira.
She states that, from an industrial point of view, concern for quality and sustainability must be evident not only in products, but also in business practices. In this sense, Digital Marketing becomes vital for the dissemination of ESG initiatives adopted by the company, contributing to the construction of a solid and reliable corporate image.
In this sense, Agência Sabiá organized, in partnership with the National Association of Digital Market and Industry (AnaMid), an event on ESG in Digital Marketing, to discuss with experts in the sector what strategies are used to position the brand in this new context. Check out some of the insights from this meeting below.
ESG: connecting companies and society through Digital Marketing
In the current context, Digital Marketing is emerging as a powerful facilitator in the dissemination of ESG values, offering a wide range of tools capable of connecting companies and society in a meaningful way. This is what Vanessa Sensato, director of innovation and strategy at Agência Sabiá, says.
In his talk, Sensato demonstrates that, through digital media, brands cameroon whatsapp number database the opportunity to reach a wider audience than traditional media, allowing for more direct and personalized communication. This digital environment, where consumers’ voices are amplified, requires brands to have an authentic and transparent commitment to their causes.
Vanessa Sensato, esg marketing event
“ It is the role of Marketing, using ESG practices as a channel, to connect the company and society, establishing an open dialogue and preparing to deal with criticism ,” says Sensato. “ The company must be able to take its internal value outside, reflecting the company’s internal values and demonstrating its genuine commitment to ESG issues.” he continues.
For the specialist, a company that can effectively integrate ESG into Digital Marketing must first understand what the concept represents in its core business, and then communicate its actions and commitments strategically, generating a real connection with the values of its customers.
ESG in Digital Marketing for small and medium-sized companies
In order to illustrate his position, Sensato presented the case of Agência Sabiá itself to demonstrate that the implementation of ESG practices is not exclusive to large corporations. “ Small and medium-sized companies also have the capacity, and increasingly, the responsibility to adopt sustainable and socially responsible actions, ” he states.
Based on his experience in the innovation market, Sensato highlighted that investors are currently beginning to value startups and emerging companies that already incorporate ESG into their strategic planning, recognizing the importance of conscious management from the beginning.
Because of this, she emphasizes the need for an internal look to identify which ESG initiatives the company most identifies with, allowing the creation of a Digital Marketing strategy that communicates these values in a coherent and impactful way.
“ In this scenario, Digital Marketing emerges as an essential tool for transmitting the company’s values and purposes, both internally and to the external public, fostering a culture of social and environmental responsibility. ”
You can learn a little more about Agência Sabiá's ESG actions in its Culture and Climate case .
ESG in Digital Marketing in Industry
Thais Oliveira, marketing coordinator at DISMOTOR, highlights the relevance of ESG in the industrial sector, pointing to the need to adhere to the UN Global Compact, in addition to obtaining certifications such as ISO and compliance as guidelines for responsible action.
thais esg event in marketing
“ Even companies that are more industrial should be concerned with Digital Marketing. It is an important tool for disseminating ESG actions and creating brand reputation.” highlights Oliveira.
She states that, from an industrial point of view, concern for quality and sustainability must be evident not only in products, but also in business practices. In this sense, Digital Marketing becomes vital for the dissemination of ESG initiatives adopted by the company, contributing to the construction of a solid and reliable corporate image.