sales expectations continue to rise
Posted: Wed Jul 09, 2025 8:47 am
Black Friday 2024 will take place on November 29th, traditionally the last Friday of the month, and is already generating great interest among Brazilians, with a notable increase in searches related to data.
According to a recent study conducted by Conversion Agency, using Google Trends data, between September 4 and October 4, 2024, it was possible to identify the states with the most searches about Black Friday. By the beginning of October, 488,000 monthly searches for the term "Black Friday" had been recorded over the past 12 months.
With demand for Black Friday 2024 skyrocketing in several regions of Brazil, . The combination of more informed and willing consumers, coupled with optimistic market expectations , indicates that this year will be one of the busiest for retail.
Check out the states that drove searches for the commemorative date below and an overview of the celebration!
Ranking of states that searched the most for Black Friday 2024
This data was also confirmed through the survey commissioned by email list Google from Offerwise, which found that 53% of people from the Northeast and 67% of people from the North region are already researching what they intend to buy on Black Friday 2024.
This reflects an increase in consumer expectations, especially in the technology and home appliance categories, which traditionally feature prominently during the event.
Projections for this year's Black Friday are optimistic, with a significant increase in consumer purchasing intentions. According to the "Purchasing Behavior and Trends for Black Friday 2024" survey by Opinion Box and Dito, 55% of Brazilians already know what they want to buy on the date, and 43% of them will spend more than in 2023.
The home appliances and electronics; clothing and accessories; home decor; and beauty and cosmetics sectors lead the way in purchasing preferences, among many others. The most popular term is "cell phone Black Friday," leading Brazilian search intentions.
According to a recent study conducted by Conversion Agency, using Google Trends data, between September 4 and October 4, 2024, it was possible to identify the states with the most searches about Black Friday. By the beginning of October, 488,000 monthly searches for the term "Black Friday" had been recorded over the past 12 months.
With demand for Black Friday 2024 skyrocketing in several regions of Brazil, . The combination of more informed and willing consumers, coupled with optimistic market expectations , indicates that this year will be one of the busiest for retail.
Check out the states that drove searches for the commemorative date below and an overview of the celebration!
Ranking of states that searched the most for Black Friday 2024
This data was also confirmed through the survey commissioned by email list Google from Offerwise, which found that 53% of people from the Northeast and 67% of people from the North region are already researching what they intend to buy on Black Friday 2024.
This reflects an increase in consumer expectations, especially in the technology and home appliance categories, which traditionally feature prominently during the event.
Projections for this year's Black Friday are optimistic, with a significant increase in consumer purchasing intentions. According to the "Purchasing Behavior and Trends for Black Friday 2024" survey by Opinion Box and Dito, 55% of Brazilians already know what they want to buy on the date, and 43% of them will spend more than in 2023.
The home appliances and electronics; clothing and accessories; home decor; and beauty and cosmetics sectors lead the way in purchasing preferences, among many others. The most popular term is "cell phone Black Friday," leading Brazilian search intentions.