Cookies will not exist in 2024
Posted: Thu Jul 10, 2025 10:48 am
Google has set the calendar for the final goodbye to cookies. In a bold move toward a more private web, Google reveals that its Privacy Sandbox project , designed to revolutionize online advertising while ensuring user privacy, is making rapid progress.
The initial phase of this historic change will see the disappearance of cookies for a select 1% of Chrome users starting this first quarter of 2024, with the promise of rolling out to all Chrome users by the end of the same year.
At the heart of this transformation is the Privacy Sandbox, c level executive list an innovation that redefines online privacy. This system classifies users into groups based on interests and browsing habits without the need to store personal data, marking the end of the cookie era in Google Chrome.
The initial phase of this historic change will see the disappearance of cookies for a select 1% of Chrome users starting this first quarter of 2024, with the promise of rolling out to all Chrome users by the end of the same year.
At the heart of this transformation is the Privacy Sandbox, c level executive list an innovation that redefines online privacy. This system classifies users into groups based on interests and browsing habits without the need to store personal data, marking the end of the cookie era in Google Chrome.