Promote Your Contest
Posted: Sat Jul 12, 2025 5:25 am
When promoting a comment-to-enter contest, there are a few logistics to consider. A knee-jerk reaction to promoting just about anything is to promote it across all social media channels. However, hosting a comment-to-enter contest may not work. You must first consider two things - how participants will be submitting their comments and how you will select a winner.
For example, let’s say your comment-to-enter contest uses an Instagram post on which all participants have to leave a comment and tag a friend. You then post on Facebook and TikTok, announcing to your fans and followers that you’re currently running a comment contest on Instagram. Ask yourself, is it beneficial to drive traffic off of one social platform to another? Also, will your Facebook and TikTok posts collect comments from those who didn’t notice that the contest was on Instagram? These are just specific database by industry things to consider.
Whatever you decide, a few additional methods of contest promotion could be through paid ads, which will help you reach a wider audience. Collaborating with influencers or partnering brands can also amplify your contest’s reach.
Monitor and Engage
When running any contest, the best (often overlooked) practice is to stay active throughout the contest period. For example, when running a photo contest, the contest host can post especially clever entries on social media, stoking interest and keeping the excitement alive. When running a comment-to-enter contest, contest hosts can facilitate similar excitement by responding to comments, thanking participants, and keeping participants engaged. Not only does this create a positive experience for participants, it boosts views and engagement.
For example, let’s say your comment-to-enter contest uses an Instagram post on which all participants have to leave a comment and tag a friend. You then post on Facebook and TikTok, announcing to your fans and followers that you’re currently running a comment contest on Instagram. Ask yourself, is it beneficial to drive traffic off of one social platform to another? Also, will your Facebook and TikTok posts collect comments from those who didn’t notice that the contest was on Instagram? These are just specific database by industry things to consider.
Whatever you decide, a few additional methods of contest promotion could be through paid ads, which will help you reach a wider audience. Collaborating with influencers or partnering brands can also amplify your contest’s reach.
Monitor and Engage
When running any contest, the best (often overlooked) practice is to stay active throughout the contest period. For example, when running a photo contest, the contest host can post especially clever entries on social media, stoking interest and keeping the excitement alive. When running a comment-to-enter contest, contest hosts can facilitate similar excitement by responding to comments, thanking participants, and keeping participants engaged. Not only does this create a positive experience for participants, it boosts views and engagement.