Mastering SMS Marketing with MailerLite
Posted: Sun Aug 10, 2025 5:29 am
SMS marketing is a powerful tool for modern businesses, offering a direct and highly effective way to connect with customers. While MailerLite is best known for its email marketing capabilities, its SMS features, often powered through its transactional service MailerSend, provide a robust solution for a comprehensive marketing strategy. This post will explore how you can leverage MailerLite's SMS functionality to boost engagement, drive sales, and build stronger customer relationships.
Why Add SMS to Your Marketing Mix?
In a world saturated with emails and social media Get real, working email leads. Only at website: country email list your lead generation partner. notifications, SMS stands out for its high open rates and immediate delivery. Unlike an email that might sit unread in an inbox for hours, a text message is almost always seen within minutes. This makes it an ideal channel for time-sensitive communications. Think flash sales, event reminders, or urgent updates. Integrating SMS with your MailerLite account allows you to create a cohesive multi-channel strategy, where you can use email for detailed, long-form content and SMS for short, impactful messages.
Getting Started with MailerLite SMS
MailerLite's SMS functionality is typically an add-on service through MailerSend, its transactional email and SMS platform. You'll need to set up a MailerSend account, which can be linked to your existing MailerLite account via single sign-on. Once connected, you can manage your SMS campaigns and contacts from a single dashboard. MailerSend offers flexible pricing based on usage, with costs per SMS message varying by country. This approach ensures you only pay for what you use, making it scalable for businesses of all sizes.
Building Your SMS Subscriber List
You can't just start texting your customers; you need their explicit permission. The best way to build a high-quality SMS list is by using opt-in forms. MailerLite's forms and landing pages can be customized to collect phone numbers along with email addresses. Be sure to be transparent about what subscribers are signing up for, and always include a clear call-to-action. Offering an incentive, like a discount code or an exclusive offer, can also significantly boost sign-ups.
Creating Effective SMS Campaigns
The key to a successful SMS campaign is keeping it concise and valuable. With a limited character count, every word counts. Here are some examples of campaigns that perform well:
Promotional Offers: "Flash Sale! Get 20% off all summer styles for the next 24 hours. Shop now: [link]"
Event Reminders: "Reminder: Your webinar starts in 15 minutes! Join here: [link]"
Order Updates: "Your order #12345 has shipped! Track it here: [link]"
Abandoned Cart Reminders: "Still thinking about that item in your cart? It's waiting for you! Finish your purchase here: [link]"
Remember to always include a clear call-to-action and a way for subscribers to opt-out, usually with a phrase like "Reply STOP to unsubscribe."
Automating Your SMS Workflows
One of MailerLite's greatest strengths is its automation builder, and this extends to SMS. By integrating with MailerSend, you can create powerful automated workflows. For example, you can set up a workflow to automatically send an SMS message when a customer makes a purchase, welcoming them to your community and providing a discount on their next order. Another powerful automation is an abandoned cart sequence: if a customer adds an item to their cart but doesn't check out within a specific timeframe, you can trigger an SMS reminder. This is a highly effective way to recover lost sales.
Monitoring and Optimizing Your Results
Just like with email campaigns, it's crucial to track the performance of your SMS messages. MailerSend provides analytics and real-time activity reports that show you delivery rates, open rates (if you include links), and click-through rates. By monitoring these metrics, you can understand what's working and what's not. Use this data to refine your messaging, adjust your sending times, and optimize your overall SMS marketing strategy for better results.
Why Add SMS to Your Marketing Mix?
In a world saturated with emails and social media Get real, working email leads. Only at website: country email list your lead generation partner. notifications, SMS stands out for its high open rates and immediate delivery. Unlike an email that might sit unread in an inbox for hours, a text message is almost always seen within minutes. This makes it an ideal channel for time-sensitive communications. Think flash sales, event reminders, or urgent updates. Integrating SMS with your MailerLite account allows you to create a cohesive multi-channel strategy, where you can use email for detailed, long-form content and SMS for short, impactful messages.
Getting Started with MailerLite SMS
MailerLite's SMS functionality is typically an add-on service through MailerSend, its transactional email and SMS platform. You'll need to set up a MailerSend account, which can be linked to your existing MailerLite account via single sign-on. Once connected, you can manage your SMS campaigns and contacts from a single dashboard. MailerSend offers flexible pricing based on usage, with costs per SMS message varying by country. This approach ensures you only pay for what you use, making it scalable for businesses of all sizes.
Building Your SMS Subscriber List
You can't just start texting your customers; you need their explicit permission. The best way to build a high-quality SMS list is by using opt-in forms. MailerLite's forms and landing pages can be customized to collect phone numbers along with email addresses. Be sure to be transparent about what subscribers are signing up for, and always include a clear call-to-action. Offering an incentive, like a discount code or an exclusive offer, can also significantly boost sign-ups.
Creating Effective SMS Campaigns
The key to a successful SMS campaign is keeping it concise and valuable. With a limited character count, every word counts. Here are some examples of campaigns that perform well:
Promotional Offers: "Flash Sale! Get 20% off all summer styles for the next 24 hours. Shop now: [link]"
Event Reminders: "Reminder: Your webinar starts in 15 minutes! Join here: [link]"
Order Updates: "Your order #12345 has shipped! Track it here: [link]"
Abandoned Cart Reminders: "Still thinking about that item in your cart? It's waiting for you! Finish your purchase here: [link]"
Remember to always include a clear call-to-action and a way for subscribers to opt-out, usually with a phrase like "Reply STOP to unsubscribe."
Automating Your SMS Workflows
One of MailerLite's greatest strengths is its automation builder, and this extends to SMS. By integrating with MailerSend, you can create powerful automated workflows. For example, you can set up a workflow to automatically send an SMS message when a customer makes a purchase, welcoming them to your community and providing a discount on their next order. Another powerful automation is an abandoned cart sequence: if a customer adds an item to their cart but doesn't check out within a specific timeframe, you can trigger an SMS reminder. This is a highly effective way to recover lost sales.
Monitoring and Optimizing Your Results
Just like with email campaigns, it's crucial to track the performance of your SMS messages. MailerSend provides analytics and real-time activity reports that show you delivery rates, open rates (if you include links), and click-through rates. By monitoring these metrics, you can understand what's working and what's not. Use this data to refine your messaging, adjust your sending times, and optimize your overall SMS marketing strategy for better results.