Saw An Amazing Retailer
Posted: Thu Dec 26, 2024 10:32 am
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They Had An Initiative Called Flip The Funnel, Where They belgium whatsapp fan Invited New Prospects To Attend A Coffee Break Demo Webinar (Completely Counterintuitive As A First Touch). Then, Based On The Company’s Industry, They Moved Them To A Three-webinar Nurture Campaign Of Content Across The Buying Cycle Specific To Their Industry.it Was A Great Lesson: The Conversation With Your Prospects Can Start Anywhere In The Buying Cycle. The Key Is To Engage People Where They Are And Don’t Remain Too Attached To Traditional Notions Of How They Might Want To Engage.
I Also Love When Brands Surprise You With Awesome Content You Don’t Expect. For Example, I RecentlyInsight Webinar Series From Autotrader In The United Kingdom. They Use An Established Host, Guest Panels, Different Segments, And Lots Of Audience Interactivity To Keep The Conversations Flowing. The Episodes Focus On The Automotive Industry, But It’s So Approachable And Fun That Anyone Could Enjoy Them. It’s Truly Kick-ass Content.handpicked Related Content: Is Your Content Ready To Zig And Zag With Your Buyers?on Keeping Marketing Technology In Its Rightful Placei Am A Giant Fan Of Marketing Automation, It Has Allowed Us To Scale Like Never Before.