How to Write Alt Text for an Image on Twitter

[sharminakter]

Why is Alt Text Important?
Alt text is important because it makes images more accessible to people and search engines. Even when they can't be displayed.

If you don't provide appropriate alt text, people using screen readers won't be able to get information from the images.

This unfairly excludes users with visual impairments, which can harm your brand reputation , traffic, and conversion rates .

Moreover, web accessibility is good for SEO .

Google and other search engines use alt text to determine what images represent (or link to). This helps them better understand your content and therefore rank it higher.

Alt text is especially useful for image SEO , i.e., getting high rankings in Google Images and other image search engines.

This type of exposure can drive quality traffic to your site.

For example, the search engine results page (SERP) for "Malinois puppies" is jamaica phone data dominated by images. These usually link to the owners' websites.

Google image block results for "malinois puppies"
Many of these images use the word pairs “Malinois puppy” or “Malinois puppy” in their alt text.

Alternative text for malinois puppy
Because alt text is important for on-page SEO , it is sometimes referred to as "SEO alt text."

How to Write Alternative Text (Best Practices)
Learn how to write alt text that improves your site's accessibility and SEO.

We've put together three alt text best practices to help you write perfect alt text:

1. Add Alt Text to the Right Types of Images
Don't write alt text for purely decorative images (like the one below). These descriptions can be distracting and confusing for users with visual impairments, instead of adding useful context.