We find ourselves in a totally digitalized society in which technology plays a fundamental role , a reality that has also reached companies, which do not see their growth as viable without good digital development.
With the need to outperform competitors and grow to achieve a good position within their sector in the future, we find ourselves in a great and important time of change in the business universe , which is sinking its teeth into the process of digital transformation . However, despite its importance, many entrepreneurs do not know very well what digital transformation entails.
That's why software company Couchbase has decided to conduct research on this topic and has discovered that, indeed, improved customer experiences and increased profitability of services and products are considered the most important benefits resulting from digital transformation.
Among the study's conclusions, it stands out that 95% of respondents indicated azerbaijan phone number that improving customer experience is one of the most important aspects of digital innovation , while 89% pointed out the great importance of creating new services and experiences to differentiate themselves from the competition.
One of the most important aspects is the awareness of the need to digitalise companies . In fact, all the digital transformation projects covered in the study (reaching new customers and channels, increasing and creating experiences, improving services, increasing efficiency, etc.) are considered important by the majority of respondents.
In addition, marketers surveyed by Couchbase in their report highlighted that businesses without innovation in the digital field could not survive more than five years , since their competitors would overtake them, something that worries 80% of those surveyed.