the opportunity to better understand the market and customers,
better allocation of resources,
most effective brand,
more effective communication,
increase competitiveness,
help you make good decisions,
performance measurement and optimization,
long-term success,
better adaptation to change.
Developing a marketing strategy, including planning advertising activities, can be called a signpost that guides the company in a number of key aspects, resulting in intentional, effective and long-term success.
Marketing strategy and its structure

The structure of a marketing strategy helps an organization plan marketing activities, monitor their effectiveness, and adapt to changing market conditions. It is a management tool that helps achieve objectives and ensure long-term success. The structure of a marketing strategy can vary depending on the characteristics of the organization, the industry, and the specific objective being pursued.