Growth Strategies: The Secret Behind the Growth of Big Companies
Posted: Sun Dec 22, 2024 4:48 am
In the dynamic world of digital marketing, growth strategies have transformed the way innovative companies accelerate sustainable growth by integrating data, technology, and a customer-centric vision. Exploring this topic on AmplificaCast, Eric Fernandes invites André Novelino, Head of Marketing and Growth at Pravaler, to share the journey and insights from his experience with growth over the past decades. This article, based on a conversation between Eric and André, will give you the most up-to-date information on how to implement growth strategies practically and effectively. We'll cover everything from personalized remarketing techniques to the importance of an efficient CRM structure.
The evolution of marketing: from creative to scientific
Over the past decade, marketing has moved from a creative discipline to something much more analytical and data-driven. According to André, this transformation gave rise to professional growth, which is now multidisciplinar singapore number nd collaborates with areas such as sales, product and finance. In this sense, the use of growth strategies such as advanced remarketing (in which campaigns are based not only on navigation but also on customer information) exemplifies how growth can be improved w
The role of CRM in growth strategies
Personalization is one of the pillars of growth Today, and for a company to be able to effectively personalize its approach, a good CRM structure is essential. André highlights how, at Pravaler, the use of Salesforce allows for detailed segmentations, going beyond traditional remarketing towards campaigns that take into account customer preferences and previous interactions. One example cited is the possibility of integrating CRM lists with paid media campaigns to target specific ads to users who are most likely to convert.
Growth strategies: multi-channel and focus on conversion
One of the most effective growth strategies is multichannel, with actions that optimize presence in various channels and are well targeted to the target audience. In a growth context, multichannel does not mean being everywhere all the time, but rather choosing the channels that best adapt to the growth phases and the customer profile.
The challenges of retention and the conversion funnel
For many companies, sustainable growth involves not only acquiring new customers but also retaining existing ones. This aspect is critical in growth strategies , as retention reduces the cost of acquisition (CAC) by extending the value of each customer over the long term. At Pravaler, retention is critical, as contract renewals every six months increase revenue without having to seek out new customers. Therefore, effective growth strategies companies look at both the top of the funnel and the retention and loyalty funnel.
The evolution of marketing: from creative to scientific
Over the past decade, marketing has moved from a creative discipline to something much more analytical and data-driven. According to André, this transformation gave rise to professional growth, which is now multidisciplinar singapore number nd collaborates with areas such as sales, product and finance. In this sense, the use of growth strategies such as advanced remarketing (in which campaigns are based not only on navigation but also on customer information) exemplifies how growth can be improved w
The role of CRM in growth strategies
Personalization is one of the pillars of growth Today, and for a company to be able to effectively personalize its approach, a good CRM structure is essential. André highlights how, at Pravaler, the use of Salesforce allows for detailed segmentations, going beyond traditional remarketing towards campaigns that take into account customer preferences and previous interactions. One example cited is the possibility of integrating CRM lists with paid media campaigns to target specific ads to users who are most likely to convert.
Growth strategies: multi-channel and focus on conversion
One of the most effective growth strategies is multichannel, with actions that optimize presence in various channels and are well targeted to the target audience. In a growth context, multichannel does not mean being everywhere all the time, but rather choosing the channels that best adapt to the growth phases and the customer profile.
The challenges of retention and the conversion funnel
For many companies, sustainable growth involves not only acquiring new customers but also retaining existing ones. This aspect is critical in growth strategies , as retention reduces the cost of acquisition (CAC) by extending the value of each customer over the long term. At Pravaler, retention is critical, as contract renewals every six months increase revenue without having to seek out new customers. Therefore, effective growth strategies companies look at both the top of the funnel and the retention and loyalty funnel.