And it is very likely that, among so much information, you end up a little dizzy.
There are 4 key things you need to do to move forward with your inbound marketing strategy:
1- A lead management strategy
2- A content strategy
3- A distribution strategy
4- Technology
Let's analyze each one of them!
Lead management strategy
Lead management strategy involves defining “how” you are going to get leads into your marketing system (lead generation), so that you can then cultivate a relationship with them and nurture them with content (lead nurturing) in order to classify them according to scoring criteria (lead scoring).
This strategic definition must answer these questions:
Who is our ideal client?
Who are our buyer personas?
How are we going to attract leads?
How are we going to encourage these leads to become interested in our content?
How are we going to maintain that interest long enough to get to know that lead better and achieve greater closeness and trust towards our brand and our products?
How do we know which leads are right for our company and which aren't?
Content strategy
The content strategy consists of defining an editorial line and a russia phone number example content plan that allows us to attract and keep our audience interested, and interacting with our marketing system.
Here, the questions to be answered are:
In what tone, on what channels, and with what objectives do we want to communicate with our audiences?
What responses do we want to produce among our leads?
What content do we need to get those answers?
What content is best suited to each phase of lead management?
What content is appropriate to the characteristics of our target audience and the channel we have chosen to communicate?
Distribution strategy
The distribution strategy responds to a key moment of the Inbound program, when the content we have produced is placed before the eyes of our audience.
In times of so much content on offer, algorithms do a very important filtering job. Therefore, we must consider a distribution strategy to be able to ensure that this task reaches our audience.