How to make the customer segmentation process easier with Reteno?
Posted: Sun Dec 22, 2024 5:07 am
Follow these tips to build proper communication with different customer segments by purchasing power.
To make your offers the most relevant, consider not only uk phone number database the total amount of expenses but also the average receipt, frequency, and age of purchases. You can make up the right target groups with RFM analysis.
Give VIP customers more privileges with exclusive content, early access to features or products, personalized offers, etc.
Send messages about new sales to those who always hunt for discounts.
Retain the loyalty of active users, even if they don't spend a lot of money. This segment can work like word of mouth and bring you new customers. You can periodically pamper this audience with special price offers.
Special offers and discounts as a method of user retention
Special offers and discounts as a method of user retention
Describing examples of target segments, we went from simple methods to more complex ones. However, this doesn’t mean that you have to immerse yourself in monotonous work with complex tables, where it's necessary to compile correlations between users and their attributes. One handy multifunctional tool can be enough to work effectively with groups of customers. So, how is audience segmentation of mobile apps used in practice?
Look at how the Reteno customer segmentation software can simplify the work process for precise targeting.
Dynamic segments
This easy-to-use powerful tool allows you to set flexible conditions for creating a group. You can include and exclude different parameters based on:
- user activity;
- behavioral events and any other custom attributes.
Customer segmentation tool
Creating a dynamic segment
Creating workflows
Workflows give you the ability to distribute marketing campaigns in different environments. You can segment customers based on their attributes, membership in a specific group, event parameters, etc.
To make your offers the most relevant, consider not only uk phone number database the total amount of expenses but also the average receipt, frequency, and age of purchases. You can make up the right target groups with RFM analysis.
Give VIP customers more privileges with exclusive content, early access to features or products, personalized offers, etc.
Send messages about new sales to those who always hunt for discounts.
Retain the loyalty of active users, even if they don't spend a lot of money. This segment can work like word of mouth and bring you new customers. You can periodically pamper this audience with special price offers.
Special offers and discounts as a method of user retention
Special offers and discounts as a method of user retention
Describing examples of target segments, we went from simple methods to more complex ones. However, this doesn’t mean that you have to immerse yourself in monotonous work with complex tables, where it's necessary to compile correlations between users and their attributes. One handy multifunctional tool can be enough to work effectively with groups of customers. So, how is audience segmentation of mobile apps used in practice?
Look at how the Reteno customer segmentation software can simplify the work process for precise targeting.
Dynamic segments
This easy-to-use powerful tool allows you to set flexible conditions for creating a group. You can include and exclude different parameters based on:
- user activity;
- behavioral events and any other custom attributes.
Customer segmentation tool
Creating a dynamic segment
Creating workflows
Workflows give you the ability to distribute marketing campaigns in different environments. You can segment customers based on their attributes, membership in a specific group, event parameters, etc.