Marketing Digital
WordPress is one of the most widely used content management systems (CMS) for creating web pages according to a survey conducted by web technology surveys
Internet content management systems allow you to create, edit and publish web articles, with multimedia elements, quickly and easily.
Of all the platforms for managing content that exist, this software is one of the most used. Below we will explain the reason for this by telling you about its main advantages:
infographic-6-advantages-of-using-wordpress
1. It is open source software
Open source software is software that can be freely modified and distributed, since its copyright is in the public domain.
The fact that this website builder is open source software is a huge advantage. This allows any company, user or programmer to access the source code and get involved with its operation to:
Optimize your tools.
Detect and solve errors.
Make code corrections.
Implement new attributes.
Design plugins and extensions.
Innovate the platform.
In this sense, it has a community of companies and web developers around the world who collaborate daily to ensure its growth. This certifies it as one of the most complete tools for creating a professional website.
This has allowed millions of users to enjoy this content manager completely free; although to create a custom website, you must pay for a domain and hosting.
2. It is easy to use and its installation is simple
One of the advantages of using WordPress is that you don't need to be a web developer or have extensive knowledge of HTML programming to perform actions such as:
Writing and editing posts.
Upload and edit images.
Install plugins and templates.
Insert videos and links.
It also features a five-minute installation wizard, making setup easy and requiring no technical skills.
So if you've ever used a text-writing program like Microsoft Word, then publishing an article on it will be a piece of cake.
The platform has a navigation menu and a tool panel that is user-friendly and intuitive enough for anyone to learn how to use it quickly.
3. Allows you to create SEO-optimized blogs
To position your articles among the first search results, you must implement SEO practices , such as:
Incorporate keywords into URLs, titles and descriptions.
Make the text readable.
Insert internal and external links
When you use the downloadable version, you can install plugins like “Yoast SEO” or “Rank Math” that let you know when your blog is optimized for search engine rankings.
For example, Yoast SEO tells you how many times your keyword is repeated throughout the article, whether you need to add more keywords; it tells you if the text has complex words that prevent correct readability; it gives you alerts when the text is not separated by subtitles that improve its understanding.
It is worth noting that you can access more than 54,000 plugins, germany whatsapp number some paid and others free, in which you can find a wide variety aimed at web optimization.
4. It has a wide variety of attractive designs
WordPress offers you more than 11,000 web themes with which you can customize a website to your liking: incorporate the design you want and modify the template elements based on your needs.
A WordPress theme usually comes with its own options panel. This allows you to change the color, upload a logo, change the background, use different styles to organize information, and all of this without having to write a single line of code.
This is a huge advantage compared to other content management systems that tend to be more complex in terms of web design.
5. Adapts to the screen of mobile devices
The manager is automatically configured so that it can adapt to other devices and formats, such as tablets and smartphones.
This is a huge advantage as mobile devices now overtake computers as the primary means of accessing the Internet.
That's why themes already incorporate these features into their code. Thanks to this feature, you don't lose readers and/or visitors simply because your website doesn't work properly on a mobile device.
6. Allows you to obtain real-time statistics through plugins
In digital marketing, every action within a strategy must be measured to know if it is yielding the expected results. That's why WordPress offers you a set of tools to track user behavior and actions on the site.
Through the platform you can obtain statistical data and reports on visitor activity. This allows you to make assertive decisions and improve the focus of your strategy.
In addition, there are multiple plugins that you can install to get the most accurate statistics of your page and complement them with the results provided by the CMS and Google Analytics.
This way, you will have another source to know data related to:
Web traffic to and from each of the pages.
Most read articles.
The bounce rate.
Number of new users.
The most popular plugins for obtaining statistics are: MonsterInsights, WP Statistics, Slimstat Analytics and Jetpack.
Ultimately, WordPress is a content management system with multiple advantages and benefits. That makes it an excellent choice for your website. Do you want to use it?