Content exists to get eyeballs on your website.
Posted: Sun Dec 22, 2024 5:08 am
The answer is an enthusiastic YES!
By attaching a podcast to the article, you’re linking an additional ‘hook” to it. A hook that will snag segments of your audience that are more interested in listening to experts talk about a russian business mailing list complex topic than they are in reading about it.
Supplemental podcasts play a big role in Ad Badger’s content strategy. Take a look at their post: “Scaling On Amazon Advertising: The Complete Guide.”
(Source)
Aside from containing some seriously insightful content, the site owners decided to dedicate an entire episode of their podcast to the topic.
Doing so has two distinct rewards for Ad Badger:
Their article is more accessible. The content is now available to people who don’t have the time or inclination to sit down and read an in-depth post on a complex topic.
The content is available on third-party platforms. An established podcast (this particular episode from Ad Badger is #128) is available on podcast platforms like Google Podcasts, Spotify, Castbox, and Apple Podcasts. Users who go directly to these platforms to find content are likely to find Ad Badger’s episode. If it resonates with them, the company has a new lead.
Launching a podcast is hard work, but it’s a proven method of generating high-quality traffic and nurturing leads. And, as we know, podcasts dovetail beautifully with existing content marketing efforts.
Get Social
Sure, there are other reasons, like establishing authority, but the main reason you pour resources into creating amazing content is that you want people to find it on Google, read it, and (hopefully) share it.
What many companies forget is that they, themselves, have the ability to do the latter.
Yes, this article isn’t about social media marketing, but this particular topic is about the space where social media and content intersect.
Building a solid following on Facebook, Instagram, and Twitter is great for many reasons that we won’t go into right now. Having thousands of people interact with your brand’s online persona is a really good thing!
But have you ever thought about creating content that’s designed to be shared on social media? I’m talking about provocative topics with an interesting, even controversial, angle. Topics and content that’s likely to spark debate amongst your followers.
If your company’s CEO has an opinion that contradicts another thought-leader’s well-known views, write a post about it. Go into a great amount of detail. Cite sources that prove your point. Be provocative without looking like you’re trolling. Don’t hold back on making these views credible.
And then, once the post has been published, broadcast it far and wide on every single social media platform you have a presence on.
By attaching a podcast to the article, you’re linking an additional ‘hook” to it. A hook that will snag segments of your audience that are more interested in listening to experts talk about a russian business mailing list complex topic than they are in reading about it.
Supplemental podcasts play a big role in Ad Badger’s content strategy. Take a look at their post: “Scaling On Amazon Advertising: The Complete Guide.”
(Source)
Aside from containing some seriously insightful content, the site owners decided to dedicate an entire episode of their podcast to the topic.
Doing so has two distinct rewards for Ad Badger:
Their article is more accessible. The content is now available to people who don’t have the time or inclination to sit down and read an in-depth post on a complex topic.
The content is available on third-party platforms. An established podcast (this particular episode from Ad Badger is #128) is available on podcast platforms like Google Podcasts, Spotify, Castbox, and Apple Podcasts. Users who go directly to these platforms to find content are likely to find Ad Badger’s episode. If it resonates with them, the company has a new lead.
Launching a podcast is hard work, but it’s a proven method of generating high-quality traffic and nurturing leads. And, as we know, podcasts dovetail beautifully with existing content marketing efforts.
Get Social
Sure, there are other reasons, like establishing authority, but the main reason you pour resources into creating amazing content is that you want people to find it on Google, read it, and (hopefully) share it.
What many companies forget is that they, themselves, have the ability to do the latter.
Yes, this article isn’t about social media marketing, but this particular topic is about the space where social media and content intersect.
Building a solid following on Facebook, Instagram, and Twitter is great for many reasons that we won’t go into right now. Having thousands of people interact with your brand’s online persona is a really good thing!
But have you ever thought about creating content that’s designed to be shared on social media? I’m talking about provocative topics with an interesting, even controversial, angle. Topics and content that’s likely to spark debate amongst your followers.
If your company’s CEO has an opinion that contradicts another thought-leader’s well-known views, write a post about it. Go into a great amount of detail. Cite sources that prove your point. Be provocative without looking like you’re trolling. Don’t hold back on making these views credible.
And then, once the post has been published, broadcast it far and wide on every single social media platform you have a presence on.