What if my content is too technical?
Many companies, especially those in the technology or industrial sector, are reluctant to outsource their content because it is too technical. However, contrary to popular belief, this is a compelling reason to outsource . The reason? A journalist will know better than anyone how to adapt the message to the target audience.
The main danger of technical content is that it is not understandable by everyone. If we add to this the fact that it is written by a professional in the sector in question, the operation can give rise to a problem: it is assumed that readers know what is being talked about. Using too many technical terms or common expressions in the industry can create confusion in the audience and the result will be the abandonment of the post.
Editors and journalists are people trained to capture information, process it and adapt it to a common language that is understandable by everyone. So by outsourcing content, more technical companies will achieve clearer messages and, consequently, greater dissemination.
Another mistake that can be made when producing content internally is that it seems too corporate. When a company launches its own blog, it sees it as its own communication channel through which to disseminate all the news that happens within the company. And to a certain extent, this is true. However, it is also necessary to think about the user and what they are looking for: information? entertainment? inspiration? help?
Therefore, it is about creating a balance between the information that the company is interested in disseminating and what the reader is looking for. Ultimately, what is intended is for blog visitors to have a good user experience and end up becoming leads.
A content marketing professional knows how to guide companies to find the balance in this complicated scale. So, going back to the question we asked at the beginning of the post, is it advisable to outsource content? The answer is a resounding yes.