You Need to Know in 2022
Let’s begin with the age-old elephant in the room. Facebook remains a major player in the social media realm. This is a central place to have a page for your business, and one which can help make your digital marketing well rounded and connected with the Facebook giant's partner platforms. This is more so an informational base that provides a layer of credibility to your brand, containing the contact details and longer-form updates which you share elsewhere.
Following on from the Facebook giant is Instagram. This app is one that spans a couple of generations, to migrate to become a video-sharing platform primarily. This change has sparked many criticisms, as people are gaining what feels like a copycat app at the expense of losing out on the ability to share photos. That said, people use Instagram heavily, sharing photos, videos, and ephemeral content for the moment, so it’s best to create varied content for the app and monitor how it’s changing.
Technically speaking, WhatsApp is cell phone number database a messaging app. That said, the app holds a lot more potential than simply sharing messages with your contacts. In fact, this has become a communication channel for direct communication between businesses and their customers. It offers people a comfortable link to finding out information and getting instant or chat-bot responses to queries.
TikTok
Instagram’s biggest rival is the not-so-new comer TikTok. We needn’t tell you that the app has surpassed expectations, growing from its primarily youthful user base to appealing to older generations as well. It is a space for video content that is entertaining, and many businesses are jumping on the bandwagon in creative ways. It is a relatively easy way to grow and reach people in new ways.
YouTube
The other major platform for video is YouTube, which is the second biggest search engine in the world. With millions of hours of video content watched by people around the world, this is an effective space to share longer-form content - whether it's product demos or podcast recordings. YouTube is also working on promoting Shorts which is shorter form content, so watch this space for developments that could help grow your business.
Snapchat
The OG of ephemeral content is Snapchat. The app is technically a messaging platform and can offer more privacy for users. It is still massively popular in regions like the Middle East. This platform offers businesses the chance to create and feature curated article-type content and shows, as well as filters that can help you to promote or showcase an event or product.