Organizations that turn their backs on their customers

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In addition, it is often made by several people, all of whom are influenced by their emotions. If we are not consistent throughout the process, we can cause trust to crumble.

Problem Solving Culture To build trust, it is vital to champion a company culture that is problem-solving rather than product-making. wrapped up in their own ideas about what the market needs, end up cell phone number lookup philippines losing their customers' trust.

This mindset must remain throughout all phases of the customer journey: before, during and after the purchase.

We could establish three ways to generate trust that are common to the entire customer journey:



Functional trust: fulfilling the brand promise and the most tangible expectations generated in our customers.


Relational trust: being accessible, facilitating interactions both personal and digital. That these interactions contribute and have value. People and effective digitalization are essential.