Closing objections
When a potential client has left a request but still has doubts, it is important to actively work with their objections. This usually includes a whole chain of stimulating actions. The set of philippine country code actions depends on the doubts that potential clients have.
For example, many clients worry that implementing a CRM system is too expensive or will not meet their needs. They say, "I need to think about it" or "I need to discuss it with my colleagues." In such cases, it is important to maintain contact with the client, provide additional information, answer questions, and help them make a decision.
Let's imagine that we are considering a situation where people are choosing a CRM system. In this case, the following doubts arise:
Doubt Action
Many systems on the market. A lot of information. I don't know which one to choose. To help leads make a decision, launch contextual advertising on a page with a rating of CRM systems and a comparison block by functionality.
Lots of features. I don't understand why I need so many To address this doubt, demonstrate examples of how the CRM system can be used, showing which features are useful in specific situations. This will show leads how the system will improve their business processes.
Everything is beautiful in the description. But I want real stories from my field To resolve this doubt, send your leads case studies of current clients by email. This will allow them to see how other companies in their industry have used a CRM system and how it has benefited them.
It's all complicated here, how can you figure it all out? To make it easier for newbies to understand and master the CRM system, launch a course on setting up and working with the system. This will help leads master the basic functions and feel more confident when using the system.
The license is expensive Provide a free trial of the system or offer discounts for purchasing a license for a long period. Send leads a case study that demonstrates how using a CRM system saves money in the long run.
A competent marketer creates a chain of interconnected actions to effectively close objections and convince leads of the benefits of choosing a specific CRM system. If a client shows interest in one of the letters and performs a target action, for example, leaves a request, the warm-up chain is interrupted. In this case, they move on to the next stage of the sales process.
It is important to remember that each client is unique and their concerns may differ from the examples given. Therefore, it is important to be flexible in your approach to handling objections and adapt your strategy to a specific client.
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Keep the lead in orbit
When promoting products and services, it is important not only to attract the attention of a potential client, but also to keep them in your orbit until they make a purchase decision. The longer and more complex the decision-making cycle, the more important it is to maintain the client's interest and involvement throughout the entire process.
One of the key ways to retain leads is to provide useful content: articles, videos, infographics. Emails, messages in messengers, chatbots are also used to maintain interaction with the client. Overloading the client with information or imposing communication is not worth it.
An example of successful lead retention is the company providing information and legal support "Garant". After registering a trial version of the system, clients regularly receive useful materials on topics of interest to them. This strategy allows the company to remain in the client's orbit, reminding them of its existence and demonstrating its expertise in the field.