Customers
Today’s society is more concerned about who they support and align with. They want to ensure that the company has good values, so they may also look to company reviews to ensure that the staff is well taken care of before supporting or investing with your company.
Show off your employer brand
Company’s work hard on developing email lists australia an employer brand. Platforms like Glassdoor give you ample opportunity to share these efforts. The best kind of reward to be gained is when your employees notice and appreciate the company culture you have created and use the reviews as a platform to share and celebrate it with others.
Reviews are reliable sources
Glassdoor reviews need to be accepted before they’re shared. It is generally trusted as a source for authentic and genuine feedback to be shared, with their algorithm giving preference to current reviews. In other words, others take it seriously - as should you.
Sharing updates with candidates matters
People want to stay informed about a potential employer’s updates and Glassdoor is a great platform to do this. It reflects well on your company if you’re active and engaged with people. According to Glassdoor, 75% of job seekers are likely to apply to a job where the employer actively manages its employer brand.
Manage your reputation
In the same way that you can share various forms of content on Glassdoor, you can also manage your reputation by responding to negative reviews. You can also flag reviews if they are defamatory or go against the community guidelines. HR managers have noted that HR is becoming like marketing or includes marketing efforts in recruitment, so using a platform like Glassdoor then becomes a necessity. According to the platform, as many as 7 out of 10 people surveyed indicate they had changed their opinion about a brand after seeing the company reply to a review.