By this, we don’t mean that you reward employees or incentivize them to leave positive reviews - this is a big no-no and is strictly prohibited. However, you can encourage them to review your business on the website. Encouraging employees to review your companies can give you insight into what you are doing right, what you are doing wrong and how you can improve your internal operations. So, how can you encourage employees to review your business?
Don't reach out to all your employees at once, this will not only look suspicious but it is against best practices. Select a person to reach out to happy employees and inform them of the opportunity to review. But don't only reach out to employees you are certain will leave a positive review, reach out to new employees or employees that may have certain departmental grievances that they feel uncomfortable to speak about or report publicly. By encouraging employees to share their thoughts anonymously, you are building trust and showing your team that you do, in fact, care. It is up to you to put practices in place to amend these grievances or explain why things work in a certain way.
3. Respond to Reviews
We live in the digital age and people expect instant israel email list engagement and interactions with brands online. Glassdoor expectation is no different. It is vital that your organization respond to reviews on Glassdoor. This shows that you respect employee opinions and are actively interested in bettering the work environment. In fact, according to Glassdoor data, 62% of candidates say that their perception of a business changes once seeing an employer respond to a review respectfully and in a personalized manner.
4. Improve Best Practices With Reviews
It is all well and good to receive honest feedback regarding your business on a site like Glassdoor - however you need to make this feedback work for you. Take a long, hard look at your reviews and assess what patterns are emerging. If your employees are saying similar things, you need to make a change. This could be a simple change in business processes, such as bettering communication between employees and managers.
Use the negative feedback in a constructive manner and then be transparent with your employees and the anonymous reviewer about what you are doing to fix the situation. This will show potential employees and current employees that you are dedicated to creating a positive work environment and are willing to listen to any feedback.
The Wrap Up
The above outlines the 4 simple steps you should take when beginning your Glassdoor journey as a business. Glassdoor should not be viewed in a negative light by businesses, but rather should be used strategically to better the working environment, customer service and overall brand identity. You see, through this platform you are able to up the employee satisfaction levels which results in increased productivity which ultimately betters your bottom line.
Your HR team needs to embrace Glassdoor, and the digitization of HR as a whole.
The digitization of HR is the use of technological tools, systems and platforms to fulfill the duties of this department in the most effective way. These automations streamline processes, saving both time and money. It also ensures you’re hiring the right candidates which as we know, can make all the difference when it comes to the success of a business.
Speak with us at Nexa. Let’s design an HR solution tailored to your business needs so that you can make the most out of your HR efforts.