A powerful CMS-CRM integration has the ability to funnel all website activity into your CRM for lead analysis, important insights and reporting purposes. With this tactic, you will be able to view how your website is performing alongside all your other marketing channels and related content strategies.
A CRM is only as good as the data it collects and this is why integrating a CRM into your CMS efforts is a necessity. When it comes to data collection and analysis - CRM is king.
A website offers a wealth of information for your business, with lead forms being one of the most important aspects of a website. Without a CRM, your lead forms will be emailed to your employees who will then have to manually input the data into a CRM or a database. This is one way to collect information but can lead to human error and missed opportunities. By integrating your CMS and CRM, you are able to capture this data in real-time and automatically transfer lead information into your CRM. This saves your business time and increases the value of the lead information as it is received and logged immediately.
By integrating your platforms you are creating automated processes that ensure your team members have instant access to all your customer information and no longer have to stress about misinformation or finding customer records. This seamless integration ensures your staff are always on the ball when it comes to following up with leads.
By automatically collecting website data about individual web visitors, your salespeople have greater insight into the viewer and this provides a more personalized experience in terms of remarketing and sales follow-up messages.
Having your CRM and CMS integrated, you phone number databases significantly increase response time to queries. If someone fills out a lead form or has made a specific website request, your CRM can quickly identify the person or department that the inquiry should be sent to. This ensures greater customer service, increases brand trust and at the end of the day, leads to greater sales.
Websites are generally the first place of entry for your prospective clients and by capturing their online behavior and data, you are able to provide a more engaging user experience for your audience, guiding them through the sales process with ease. This is why CRM and CMS integration is becoming a necessity for businesses.
More Powerful Together Than Apart
When it comes to growing your business in the digital age, you can quickly become overwhelmed with the amount of software available on the market. With this in mind, these software's can sometimes work together to reach a greater goal and by having a CMS-CRM relationship at the heart of your marketing and sales strategy, you will save time, money and make more sales.
Looking to integrate your CRM and CMS systems?
Nexa is proud to be a Diamond-tiered HubSpot Partner and this places us in the top 2% of HubSpot Partners globally. HubSpot offers the most powerful CRM and CMS solutions and we are able to help you create the ultimate CRM-CMS integration for your business.
Contact us today for all your CRM and CMS requirements.