At the end of the decision stage, you can take advantage of the opportunity to offer consumers trials, experiences, discounts and incentives to make the purchase a reality.
During this stage, it is a good idea to be alert to be there for the consumer if they need any help or advice.
At this point, it is necessary to insist on the importance of the sales and marketing departments being aligned.
Both departments should be aware of the different stages that customers go through until they finally make a purchase.
Lack of knowledge of these phases can be negative for the brand , since the person may feel invaded if, for example, they are in the consideration stage and we only offer them material to solve a problem.
A poor implementation of the strategy at a stage of the buyer journey can be counterproductive for the brand and the idea is to reach out with valuable content at the right time.
Take into account the purchasing cycle and learn its phases thoroughly with us.
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As we mentioned before, the buyer journey process is made up of three phases or stages that a potential consumer of a specific brand goes through: discovery, consideration and decision.
Broadly speaking, each of the stages can be described as follows:
Discovery. Symptoms of a problem or need that the prospect has.
Consideration. The prospect defines the problem or knows the taiwan mobile phone number example opportunities.
Decision. The prospect has found the solution to his problem or need.
Below, we will explain each of these phases in detail.
Discovery phase
This is the initial stage or state a potential customer is in.
Here, a brand's buyer persona is not looking for a specific brand, but rather is looking for topics related to the problem or need they have.
For example, instead of searching for nail polish brands, you're looking for information about which nail polish colors are trending this year.