We all like to achieve positive results, but the key lies in the proper implementation of digital tools.
Commandments of Performance Marketing
An agency called Conversion published a decalogue in which you can see the essential factors for a Performance Marketing strategy to work properly.
We wanted to call them commandments since these factors should be the must be of a strategy of this type.
Integrating Performance Marketing into the strategy
If the company has an overall strategy, it should be integrated with the new Marketing model instead of working separately since they will not respond to the needs that may arise.
Identify KPI's
It is important to know the indicators that will help measure the success of the Marketing actions carried out.
Knowing the path to conversion
The way to achieve conversion in a Performance Marketing strategy can improve the effectiveness of the different actions that are executed , and let us not forget that conversions are the final objective of this Marketing model.
There are millions of data that can be exported for analysis, both structured and unstructured, and thus converted into useful insights.
Technology and CRM
CRM technologies are all about the user, so if you integrate your marketing area code philippines mobile actions with this type of software you will gain greater control over advertising actions and have campaigns that are more focused on users.
Every creative thing, no matter what the Performance goal is, will be focused on user behavior.
Attribution models
They are defined as “a set of rules that assign, in the most representative way possible, the recorded value of sales to each of the contact points with which the user interacts on the path to conversion.”
Omnichannel Strategy
We need to know when, despite using different channels, a user communicates with the brand.
Whether it's through your cell phone, computer, or even another context, a brand must use omnichannel.
Constant innovation
Providing the right messages at the right time means being on the lookout to ensure that results are achieved.
There are many innovative tools to impact users and manage data properly.