At this stage it is just a matter of seeing if we have a range of products with which we can compete.
At this time we can find products that we had not thought of incorporating into our range that might be interesting to do so.
We can also detect product gaps, these would be products that we can have and that our competitors do not have.
It is also important to see how our competitors' websites are presented and what designs they are using.
Sometimes there are colors that are associated with sectors, such as green and organic products, and this can give us clues when choosing the theme for our e-commerce.
It is also very important to see how they categorize products; not all users search for the same products in the same way.
Another thing you can analyze is what concepts they use to filter products, whether they do it by color, by size, etc.
You should do this with at least 4 of your main competitors. You will see that as you analyze, you will find patterns that almost all of your competitors will have.
This doesn't mean you should copy your competitors' websites, it just helps you detect these patterns and apply them to your own design.
Competitor price analysis
It is obvious that one of the main reasons when deciding to buy i taiwan phone code s the price.
You have to see if your prices are competitive at the same level of product quality. Keep in mind that your website is going to be new, no one will know about it and that, for the same price, they will probably buy from a website they have already visited before.
That is why you have to be very objective and empathize with the user when setting the prices of your products. Assume that your margins have to be lower at the beginning, and you have to understand it as an investment to attract customers.
This has always been the case in offline commerce, and even more so in online commerce.
Competitor logistics analysis
Price is a very important factor, but it is not the only one; in fact, logistics is becoming increasingly important.
You have to analyze the logistics of your competitors.
Delivery times are becoming increasingly important, and in some sectors such as technology even more so, because when a user has made the decision to have a new gadget, they want it now.
So depending on your industry, you need to at least match the logistics offered by your competitors.
You also have to analyze the return, cancellation, etc. policies of the competition, although there are usually not many differences in this area.
Depending on the sector, free samples, trial periods, etc. are