The Most Popular Content Distribution Channels in 2021

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Main types of content distribution channels
In other words, content distribution is the process of using various paid and organic channels to publish and promote your content. When designing your content strategy, list the main channels you’ll target, analyze their historical performance, and develop ideas on what you can improve.

Also, exploring new channels is always a good idea. For example, do you feel like you’re fully exploiting the possibilities offered by influencer marketing and partnerships?

According to our research, the most popular content distribution channels in 2021 included social media (organic and paid), email marketing, and organic search.

Your resources should go to the channels where your audience chinese thailand data already spends most of their time to give your content the best chance of being seen. Your understanding of your customers and their behavior should determine which channels should be in your mix.

Optimize your content for organic search
In our recent analysis of 10 select niche industries , organic traffic accounted for 70-80% of total website traffic in each industry. Even as ranking becomes more complicated, organic search should remain a crucial part of your content strategy.

To ensure optimal results, be prepared to put extra effort into improving content quality and optimization .

Simply put, content optimization is about making sure your copy has the best possible chance of achieving its intended goal, whether that’s ranking well in a search engine or converting existing leads into conversions.