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The Biggest Impact Was When Google Chrome Announced This Measure, But Apple And Other Browsers Are Also Following This Line. It Was Still January When Google Announced That This Data Would No Longer Be Available To Companies, In A Gradual Process Which Would End In This Year, Google Has Already Announced That This Process Was Until , Which Provides More Time To Discuss The Best Solutions.

But Do You Know Why This Measure Affects Digital Marketing? It Is costa rica email list Third-party Cookies We Have Today. Companies Like Google And Facebook Capture User Data To Offer It To Advertisers, Who Can Better Understand Their Consumers And Segment And Personalize Their Marketing And Advertising Strategies. The Concern Of Google And Other Important Players In The Digital Market Is With Privacy Of Users.

Scandals Such As Cambridge Analytica Have Heightened Concerns About The Protection Of Personal Data, Which May End Up Being Used Inappropriately. It Is Also In This Scenario That Personal Data Protection Laws Emerge, Such As The Lgpd In Brazil. The New Legislation Came Into Force In And Required An Adaptation By Public And Private Agents To Define Their Data Privacy Policies And Practices. Therefore, The Year Tends To Still Generate Many Debates About How To Overcome The End Of Third-party Cookies And Work With User Data In A Secure And Transparent Way.