Tip: Use negative keywords
Posted: Thu Jan 23, 2025 3:22 am
There are several options for placing your ad in Yandex.Direct:
special placement (4 top advertising blocks below the search bar);
guarantee (4 advertising blocks at the very bottom of the search page);
dynamic impressions (on the second and subsequent pages of Yandex search);
YAN (ads are placed on Yandex partner sites).
There are also new formats, media advertising, MKB and others, we will talk about them in a separate article.
Most visitors come from special placement, so the denmark telegram number database cost per click there will be higher than in other options. The cost per click in the guarantee will be lower, since the user reach there is several times smaller. The dynamic display block has even lower click prices, but also a significantly smaller target audience reach.
YAN is a separate topic, the cost of a click in it is tied to the percentage of coverage of a certain audience. YAN is text and graphic blocks that appear on Yandex partner sites or on the search engine's own services (for example, in Yandex.Mail).
If you want to pay only for targeted clicks, you need to filter out the phrases that are useless from the list of keywords. All this is done at the time of adding queries to the advertising campaign in Yandex.Direct, so as not to get into an awkward situation in the future. If you filter out unnecessary keywords in time, then all ads will be shown only for conversion phrases.
special placement (4 top advertising blocks below the search bar);
guarantee (4 advertising blocks at the very bottom of the search page);
dynamic impressions (on the second and subsequent pages of Yandex search);
YAN (ads are placed on Yandex partner sites).
There are also new formats, media advertising, MKB and others, we will talk about them in a separate article.
Most visitors come from special placement, so the denmark telegram number database cost per click there will be higher than in other options. The cost per click in the guarantee will be lower, since the user reach there is several times smaller. The dynamic display block has even lower click prices, but also a significantly smaller target audience reach.
YAN is a separate topic, the cost of a click in it is tied to the percentage of coverage of a certain audience. YAN is text and graphic blocks that appear on Yandex partner sites or on the search engine's own services (for example, in Yandex.Mail).
If you want to pay only for targeted clicks, you need to filter out the phrases that are useless from the list of keywords. All this is done at the time of adding queries to the advertising campaign in Yandex.Direct, so as not to get into an awkward situation in the future. If you filter out unnecessary keywords in time, then all ads will be shown only for conversion phrases.