Want to find your ideal customer? Learn all about customer segmentation!
Posted: Thu Jan 23, 2025 3:36 am
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In this content, you will see:
What is customer segmentation and why do it?
How to define customer segments in practice?
Define your targeting criteria
Identify your most important customer segment
Learn how to work with customer data
Support new strategies with the identified segments
How does a service platform facilitate the implementation of customer segmentation?
One of the most traditional (and relevant) marketing fusion database is customer segmentation . But what is customer segmentation? In short, we can say that it consists of identifying customer segments, that is, groups of consumers with similar characteristics, such as age and/or social class.
This is important for a number of reasons, mainly because it makes it easier to analyze your consumers and define a target audience . Consequently, it simplifies the creation of more precise marketing tactics that are also profitable for the company.
In the following topics, we explain in more detail what customer segmentation is, how to define a customer segment, and the role of technology in this task. Check it out!
What is customer segmentation and why do it?
In today’s market, there is little room for basic mistakes. You need to be proficient in offering the right product to the right person, using a great customer service channel . The question is: how do you ensure this happens? A good answer is: with customer segmentation criteria.
Many companies have a blurred view of their customers. They don't know exactly what they want or what they consider to be a priority. Customer segmentation is what provides the most clarity, since customers are grouped into groups that share the same characteristics.
This offers many advantages, some of the most important are:
Facilitates the selection of marketing campaigns ;
Allows for positioning focused on the brand's main customer segment;
Improves consumer behavior analysis ;
Facilitates the identification of the best communication channels;
Reduces the number of errors and problems in the market.
Customers themselves benefit. If the company clearly understands who they are, they can receive more personalized service and take advantage of opportunities that were designed for them. In other words, with segmentation criteria, the entire purchasing journey is maximized.
>>> Read also : what is persona
How to define customer segments in practice?
There are a few steps required to define customer segments. Having a good customer relationship system , being clear about the segmentation criteria that will be analyzed, and getting your hands dirty are examples of this. These and other steps are explained clearly in the following topics. Keep going!
Define your targeting criteria
With a better understanding of what customer segmentation is, it’s time to understand how to define customer segments. A dealership might segment its customers based on social class, while a clothing store might segment its customers based on gender and age.
In this content, you will see:
What is customer segmentation and why do it?
How to define customer segments in practice?
Define your targeting criteria
Identify your most important customer segment
Learn how to work with customer data
Support new strategies with the identified segments
How does a service platform facilitate the implementation of customer segmentation?
One of the most traditional (and relevant) marketing fusion database is customer segmentation . But what is customer segmentation? In short, we can say that it consists of identifying customer segments, that is, groups of consumers with similar characteristics, such as age and/or social class.
This is important for a number of reasons, mainly because it makes it easier to analyze your consumers and define a target audience . Consequently, it simplifies the creation of more precise marketing tactics that are also profitable for the company.
In the following topics, we explain in more detail what customer segmentation is, how to define a customer segment, and the role of technology in this task. Check it out!
What is customer segmentation and why do it?
In today’s market, there is little room for basic mistakes. You need to be proficient in offering the right product to the right person, using a great customer service channel . The question is: how do you ensure this happens? A good answer is: with customer segmentation criteria.
Many companies have a blurred view of their customers. They don't know exactly what they want or what they consider to be a priority. Customer segmentation is what provides the most clarity, since customers are grouped into groups that share the same characteristics.
This offers many advantages, some of the most important are:
Facilitates the selection of marketing campaigns ;
Allows for positioning focused on the brand's main customer segment;
Improves consumer behavior analysis ;
Facilitates the identification of the best communication channels;
Reduces the number of errors and problems in the market.
Customers themselves benefit. If the company clearly understands who they are, they can receive more personalized service and take advantage of opportunities that were designed for them. In other words, with segmentation criteria, the entire purchasing journey is maximized.
>>> Read also : what is persona
How to define customer segments in practice?
There are a few steps required to define customer segments. Having a good customer relationship system , being clear about the segmentation criteria that will be analyzed, and getting your hands dirty are examples of this. These and other steps are explained clearly in the following topics. Keep going!
Define your targeting criteria
With a better understanding of what customer segmentation is, it’s time to understand how to define customer segments. A dealership might segment its customers based on social class, while a clothing store might segment its customers based on gender and age.