Designing advertising creatives with frequency in mind
Posted: Thu Jan 23, 2025 5:09 am
What is Frequency?
When setting frequency, the creative of the ad is also an important factor. Displaying the same ad repeatedly is effective, but by changing the creative, you can convey your message without making people bored .
Creative Variations
Having multiple variations of creative in your ad campaign allows consumers to experience the same message in different ways, for example, the same promotion can be band database combined with different visuals and copy to keep it fresh while still maintaining consistency in your message.
Video ads can benefit from storytelling that takes frequency into account , allowing consumers to keep watching a video over and over again by introducing different storylines and characters that keep the viewing experience fresh.
The future of frequency and the introduction of new technologies
As digital advertising technology evolves, the precision of frequency management is also improving. In particular, the introduction of AI and machine learning will enable the optimal number of ad impressions for each individual user to be adjusted in real time.
Frequency optimization with AI and machine learning
AI learns how many times an ad should be displayed to each user and automatically adjusts the optimal frequency. This maximizes the effectiveness of advertising and prevents resource waste. In the future, it will be possible to set fully personalized frequency settings based on individual purchasing behavior data.
When setting frequency, the creative of the ad is also an important factor. Displaying the same ad repeatedly is effective, but by changing the creative, you can convey your message without making people bored .
Creative Variations
Having multiple variations of creative in your ad campaign allows consumers to experience the same message in different ways, for example, the same promotion can be band database combined with different visuals and copy to keep it fresh while still maintaining consistency in your message.
Video ads can benefit from storytelling that takes frequency into account , allowing consumers to keep watching a video over and over again by introducing different storylines and characters that keep the viewing experience fresh.
The future of frequency and the introduction of new technologies
As digital advertising technology evolves, the precision of frequency management is also improving. In particular, the introduction of AI and machine learning will enable the optimal number of ad impressions for each individual user to be adjusted in real time.
Frequency optimization with AI and machine learning
AI learns how many times an ad should be displayed to each user and automatically adjusts the optimal frequency. This maximizes the effectiveness of advertising and prevents resource waste. In the future, it will be possible to set fully personalized frequency settings based on individual purchasing behavior data.