But here’s the challenge: there are 1,197,982,359 websites in existence as of January 2021. 274.9 million of them are registered in the United States alone. But we also know that many websites, especially e-commerce ones, are translated into English to attract global customers. (How many items have you ordered from China ?)
Even if you break these numbers down by industry, it is clear that there is simply an “ocean” of competition for any company with a digital presence.
The challenge is obvious: how do you get your brand mobile number lookup philippines to stand out enough to appear well in search engine results? Of course, the answer is SEO , and there are only a number of factors involved in achieving good indexing and ranking: the popularity of the site’s pages, the quality/uniqueness of the content, the quantity and quality of inbound links, etc.
One of those factors is the meta description you have for each of your website's landing pages, including each and every blog post.
What is a meta description?
When you perform a search on Google, you receive results based on the factors we referred to above. But a meta description always follows the website or page that is listed.
It's a short piece of text that provides more details about that page to readers, with the goal of showing the value of what they'll find when they click through. And Google considers them very important as it indexes and ranks content pages.
Below is an example of Google search results, once you scroll past the ads at the top of the search results page. The search term was "What grass grows well in the shade?"
If you can write a compelling meta description, you will get that increase in clicks. And increases in clicks mean more visitors to your WordPress site. And of course, more visitors translates to more sales.
Okay, so how do you write a meta description that compels readers to click?
Here are 8 tips and tactics.
Getting to the point
What is the value of your content? You only have a few words to demonstrate this, so think carefully and keep it as simple and concise as possible.