Cost per click per month – 2021
Posted: Thu Jan 23, 2025 5:42 am
Compared to the same period in 2020, the first few months of 2021 saw low average CPCs. At the beginning of the year, much of the world was either in lockdown or living with COVID-related restrictions.
This meant that people were spending a lot of extra time online and using social media. This, in turn, led to excess advertising capacity. CPC is usually determined by the amount of competition from other advertisers; the low demand for advertising space in the first quarter drove down ad prices.
cost per click per month facebook ads
As the world reopened in Q2 and beyond, users spent significantly less time online and reduced advertising capacity drove up the price per ad impression.
Every year we see a trend of cheaper clicks in Q1 and then the year ends with very expensive chief vp sales marketing officers email list clicks during the Q4 holiday season, so the 2021 results are no surprise.
CPC is often determined by the amount of competition from other advertisers; when demand for ad space is low in the first quarter, you may pay less per ad impression.
At the other end of the spectrum, there is a large number of ads booked by e-commerce brands in Q4, which significantly increases ad costs.
Pay attention to your business during these months. So, if you rely primarily on B2B leads, competing with e-commerce advertisers during the fourth quarter might not generate the ROI you need.
Cost per click by campaign objective – 2020
For most campaign objectives, CPC decreased as the year progressed until Q4, when it increased again.
The fourth quarter can be a very competitive time of year due to increased ad spend from e-commerce brands driving up the auction price of ad space.
So when planning your advertising budgets, think about your budget for the entire year rather than spending the same amount each month.
This meant that people were spending a lot of extra time online and using social media. This, in turn, led to excess advertising capacity. CPC is usually determined by the amount of competition from other advertisers; the low demand for advertising space in the first quarter drove down ad prices.
cost per click per month facebook ads
As the world reopened in Q2 and beyond, users spent significantly less time online and reduced advertising capacity drove up the price per ad impression.
Every year we see a trend of cheaper clicks in Q1 and then the year ends with very expensive chief vp sales marketing officers email list clicks during the Q4 holiday season, so the 2021 results are no surprise.
CPC is often determined by the amount of competition from other advertisers; when demand for ad space is low in the first quarter, you may pay less per ad impression.
At the other end of the spectrum, there is a large number of ads booked by e-commerce brands in Q4, which significantly increases ad costs.
Pay attention to your business during these months. So, if you rely primarily on B2B leads, competing with e-commerce advertisers during the fourth quarter might not generate the ROI you need.
Cost per click by campaign objective – 2020
For most campaign objectives, CPC decreased as the year progressed until Q4, when it increased again.
The fourth quarter can be a very competitive time of year due to increased ad spend from e-commerce brands driving up the auction price of ad space.
So when planning your advertising budgets, think about your budget for the entire year rather than spending the same amount each month.