Even so, it was decided to do so with a satisfaction survey right after the first purchase, assessing the agility and level of trust generated throughout the process.
Now moving on to after-sales. Both the unloading of the plants does thailand use telegram and the incident had to be objectified and for this reason B2B Customer Experience indicators such as NPS, CES and CSAT were used.
In the case of an incident, a more in-depth analysis would be sought through a Call Center service immediately after the incident.
Finally, to analyze the entire customer experience as a whole, individual interviews were conducted through an external customer analysis service .
The goal of doing it this way was to be able to get to the “whys” and of course the problems that that client or Buyer persona could have. Evaluating the overall experience is the second objective.