An online store typically uses 9 types of CD:
Posted: Thu Jan 23, 2025 5:50 am
Types of target actions: what are they
Target actions can be divided into four types (based on the direct type of event that the user performs):
Informational. Subscription to newsletter, activity on social networks, watching videos.
Engaging. Leave contact information, participate in the competition, fill out an application.
Pushing to buy. Add to cart, buy, order with a discount (often a conditional timer or some signals of increased demand for the product are used).
Loyal. Join the loyalty program, spend bonuses, morocco telegram number database recommend to friends.
Now, let's look at the types of target actions based on the type of site on which they are performed.
Creating a goal in Yandex Metrica
Online store
Viewing website pages. Setting this goal allows you to evaluate the effectiveness of advertising blocks, mailings and forms.
Making a purchase. Payment tracking, order confirmation and thank you page visit are available. Very important for contextual advertising .
Adding a product to the cart. Analysis of the convenience of the cart and the correctness of the store's functionality settings is available.
Registration and authorization. It is possible to evaluate the effectiveness of user registration and authorization.
Target actions can be divided into four types (based on the direct type of event that the user performs):
Informational. Subscription to newsletter, activity on social networks, watching videos.
Engaging. Leave contact information, participate in the competition, fill out an application.
Pushing to buy. Add to cart, buy, order with a discount (often a conditional timer or some signals of increased demand for the product are used).
Loyal. Join the loyalty program, spend bonuses, morocco telegram number database recommend to friends.
Now, let's look at the types of target actions based on the type of site on which they are performed.
Creating a goal in Yandex Metrica
Online store
Viewing website pages. Setting this goal allows you to evaluate the effectiveness of advertising blocks, mailings and forms.
Making a purchase. Payment tracking, order confirmation and thank you page visit are available. Very important for contextual advertising .
Adding a product to the cart. Analysis of the convenience of the cart and the correctness of the store's functionality settings is available.
Registration and authorization. It is possible to evaluate the effectiveness of user registration and authorization.