Market value determines the general direction of development
Posted: Thu Jan 23, 2025 6:45 am
Whether it is marketing personnel, marketing agencies, or the operation and development of Baidu's commercial products, they are inseparable from market value. All those who do communication, marketing, and customer service must serve our parents. If our customers realize their commercial value and make money, we can develop. There are two necessary conditions for the realization of customer value: 1. There must be good products that meet customer needs; 2. The value of the product needs to be inherited and passed on by the operation and marketing colleagues.
To continuously improve service capabilities:
It is not enough to just have products and communication. We need to closely follow up on our service capabilities. As our product lines become richer, you will find that our requirements for service capabilities have changed a lot. Just knowing how to play SEM can no longer meet Baidu's requirements for service personnel, nor can it meet the requirements of customers for you.
Baidu has been working hard in the field of display advertising israel phone number data for a long time. What is display advertising actually about? It is about creativity. Display advertising is no longer a question of playing with words or traffic, but whether you can fully operate the traffic in a refined manner and convert the traffic into your business when the traffic dividend is getting smaller and smaller in the future.
BMP 's future positioning:
So, what does BMP do in this process? Can BMP help marketers improve their service capabilities while realizing the market value of customers? In my opinion, this is a small circle + big circle ecosystem. The small circle is our marketing team, and the big circle is our partners, third-party agencies, agents, and front-line customer service partners. You are in contact with customers every day, serving every small demand every day, and your understanding of the market is the most real, fastest, and most sensitive. So should we use some methods to feed back the fastest information to the ecosystem I just mentioned? Therefore, the positioning of BMP in 2017 is how to let all our members create and share value together in the ecosystem.
To continuously improve service capabilities:
It is not enough to just have products and communication. We need to closely follow up on our service capabilities. As our product lines become richer, you will find that our requirements for service capabilities have changed a lot. Just knowing how to play SEM can no longer meet Baidu's requirements for service personnel, nor can it meet the requirements of customers for you.
Baidu has been working hard in the field of display advertising israel phone number data for a long time. What is display advertising actually about? It is about creativity. Display advertising is no longer a question of playing with words or traffic, but whether you can fully operate the traffic in a refined manner and convert the traffic into your business when the traffic dividend is getting smaller and smaller in the future.
BMP 's future positioning:
So, what does BMP do in this process? Can BMP help marketers improve their service capabilities while realizing the market value of customers? In my opinion, this is a small circle + big circle ecosystem. The small circle is our marketing team, and the big circle is our partners, third-party agencies, agents, and front-line customer service partners. You are in contact with customers every day, serving every small demand every day, and your understanding of the market is the most real, fastest, and most sensitive. So should we use some methods to feed back the fastest information to the ecosystem I just mentioned? Therefore, the positioning of BMP in 2017 is how to let all our members create and share value together in the ecosystem.