Why customize a demo?
Posted: Thu Jan 23, 2025 6:59 am
Take a moment to think about how much more interested potential buyers become when you tailor your sales calls, presentations, and prospecting efforts directly to them. Sales demos are no different.
Research and preparation are essential to understanding the specific needs of your potential customer, instilling confidence, and eventually closing the sale.
Imagine that your company sells Pipedrive CRM software, a solution used by a variety of commercial companies and professional salespeople to manage their sales. Now imagine a prospect, a car dealership company, who is considering using Pipedrive to record, track, and track car sales opportunities.
You would not use a demo based on common sales challenges and solutions; rather it would investigate the car dealership's problems and fix them and create its presentation from there. Once your potential client has accepted your demo, you will finance directors email list take the necessary steps to ensure that the right people will be there.
2. Who should be in the room during the demos?
Step 2: Invite people with purchasing
authority Before you begin your demo, make sure key stakeholders and decision makers will attend.
To find out who those people are, ask your sales contact:
Who will use this product or service?
Who will approve your purchase?
How does your buying process unfold?
In many cases, B2B purchasing decisions are made by a company committee or a group of decision makers from different departments. Therefore, it is important to understand the individual roles of the various stakeholders involved.
Research and preparation are essential to understanding the specific needs of your potential customer, instilling confidence, and eventually closing the sale.
Imagine that your company sells Pipedrive CRM software, a solution used by a variety of commercial companies and professional salespeople to manage their sales. Now imagine a prospect, a car dealership company, who is considering using Pipedrive to record, track, and track car sales opportunities.
You would not use a demo based on common sales challenges and solutions; rather it would investigate the car dealership's problems and fix them and create its presentation from there. Once your potential client has accepted your demo, you will finance directors email list take the necessary steps to ensure that the right people will be there.
2. Who should be in the room during the demos?
Step 2: Invite people with purchasing
authority Before you begin your demo, make sure key stakeholders and decision makers will attend.
To find out who those people are, ask your sales contact:
Who will use this product or service?
Who will approve your purchase?
How does your buying process unfold?
In many cases, B2B purchasing decisions are made by a company committee or a group of decision makers from different departments. Therefore, it is important to understand the individual roles of the various stakeholders involved.