How to create your content calendar
Posted: Sun Dec 22, 2024 6:43 am
Content calendars help ensure that all your content-related activities are done on time. When you’re disorganized, you tend to miss deadlines. The result? You fail to achieve your content marketing goals. With a perfect calendar, you’ll never miss a task or fall behind. Not only that, but your outreach team will know when they should schedule an outreach and follow-up email campaign for your content.
Team collaboration
A content calendar helps ensure smooth collaboration within your team. This means that you share your calendar so that everyone can see deadlines and prioritize tasks for the day. You can philippines email address list your editorial calendar in the cloud or in the form of a Google Sheet.
Delete forecast
A content calendar gives other departments a clear picture of what’s happening in the coming weeks. That can help them plan relevant events around the content.
You can use Google Calendar to view scheduled content in advance.
Follow these tips to create the data-driven content calendar you need. When you start writing your content, don't forget to use content style guides so your content marketing strategy will be a success.
1. Set your KPIs
Everything you write in your content calendar should help you achieve your content marketing goals. But you'll only know what to write there once you establish your key performance indicators (KPIs). A KPI is a measure of performance. It evaluates the success (or lack thereof) of your strategies in achieving a specific goal.
Let’s say your goal is to increase website traffic by 10%. For that goal, page views would be a good KPI. This is because the more views a blog post has on the website, the more traffic the website will also have.
Once you know your KPI, you can determine the specific steps you need to take to reach your goal.
For example, you can calculate how many blog post views you should aim for to reach the 10% increase. If you currently get 20,000 views in a month, a 22,000% increase would mean you would need to get 22,000 overall views in a month. To get the new number of views each new blog post should have in order for you to reach 10,000 views in a month, use this formula:
Average monthly contribution x % of aspirational growth
Next, calculate the number of blog posts you need during the month to reach your goal. Here is the formula:
New Month Content Goal / Average Post Contribution
Once you know how many blog posts you need to publish during the month to reach your 10% increase goal, you can create a plan for the types of content to publish and a schedule for when to publish each one.
Team collaboration
A content calendar helps ensure smooth collaboration within your team. This means that you share your calendar so that everyone can see deadlines and prioritize tasks for the day. You can philippines email address list your editorial calendar in the cloud or in the form of a Google Sheet.
Delete forecast
A content calendar gives other departments a clear picture of what’s happening in the coming weeks. That can help them plan relevant events around the content.
You can use Google Calendar to view scheduled content in advance.
Follow these tips to create the data-driven content calendar you need. When you start writing your content, don't forget to use content style guides so your content marketing strategy will be a success.
1. Set your KPIs
Everything you write in your content calendar should help you achieve your content marketing goals. But you'll only know what to write there once you establish your key performance indicators (KPIs). A KPI is a measure of performance. It evaluates the success (or lack thereof) of your strategies in achieving a specific goal.
Let’s say your goal is to increase website traffic by 10%. For that goal, page views would be a good KPI. This is because the more views a blog post has on the website, the more traffic the website will also have.
Once you know your KPI, you can determine the specific steps you need to take to reach your goal.
For example, you can calculate how many blog post views you should aim for to reach the 10% increase. If you currently get 20,000 views in a month, a 22,000% increase would mean you would need to get 22,000 overall views in a month. To get the new number of views each new blog post should have in order for you to reach 10,000 views in a month, use this formula:
Average monthly contribution x % of aspirational growth
Next, calculate the number of blog posts you need during the month to reach your goal. Here is the formula:
New Month Content Goal / Average Post Contribution
Once you know how many blog posts you need to publish during the month to reach your 10% increase goal, you can create a plan for the types of content to publish and a schedule for when to publish each one.