Financial digital marketing: discover the main strategies
Posted: Thu Jan 23, 2025 7:14 am
With technological advances and the various fees charged by traditional banks, a relatively recent phenomenon has been attracting a lot of attention: the expansion of fintechs , companies with predominantly digital operations, which offer financial services at much lower costs than other financial institutions.
According to data released in December 2019 by Finnovation, there were more than 500 fintechs operating in Brazil, an increase of 34% compared to the end of the previous year. With this high virtual presence, the emerging digital financial sector demands a series of financial digital marketing strategies to optimize the virtual presence of these companies.
Banks themselves have had to reinvent rcs database and today they also have a solid presence on digital platforms. Some of the fastest-growing companies in the country fall into the fintech category. The main exponent, without a doubt, is the digital bank Nubank, which is attracting more and more customers and saw a 70% increase in its total revenue in 2019 compared to 2018.
Another very interesting example is Quinto Andar, which revolutionized the Brazilian real estate market by simplifying the process of renting houses and apartments, without the need for a deposit or guarantor.
Fizzing success story: the digital bank OneBank
Fizzing's portfolio includes a very interesting fintech case: the digital bank OneBank, which has been in the market for over four years. Fizzing provided all the solutions needed to insert the company into the digital world: logo creation, website layout and development, campaign promotion and advertising on Google Ads and Social Ads (targeted ads on social media), and content provisioning on social media (Instagram and Facebook).
The agency prepared the fintech's entire digital marketing strategic plan (starting with the website itself), in addition to monitoring all performance indicators and analyzing performance, with the production of monthly reports.
Case - OneBank
OneBank – fintech
OneBank focuses on de-banking, offering services to make everyday life easier and optimize the management of its customers' resources, with the aim of not using paper during the process, and its main vector being an easy, agile and transparent application. Some of the services offered are: TEF (electronic transformation of funds), digital account without bank links, international prepaid card, sales advance and sales simulation.
OneBank has over 1,000 registered customers across Brazil, carrying out over 100,000 transactions per month. Fizzing's content production and ad targeting on Google and social media focused precisely on the target audience, in order to prospect users who are more likely to become customers of the fintech, which directs its services towards reducing merchant costs, offering competitive rates and speedy payments.
According to data released in December 2019 by Finnovation, there were more than 500 fintechs operating in Brazil, an increase of 34% compared to the end of the previous year. With this high virtual presence, the emerging digital financial sector demands a series of financial digital marketing strategies to optimize the virtual presence of these companies.
Banks themselves have had to reinvent rcs database and today they also have a solid presence on digital platforms. Some of the fastest-growing companies in the country fall into the fintech category. The main exponent, without a doubt, is the digital bank Nubank, which is attracting more and more customers and saw a 70% increase in its total revenue in 2019 compared to 2018.
Another very interesting example is Quinto Andar, which revolutionized the Brazilian real estate market by simplifying the process of renting houses and apartments, without the need for a deposit or guarantor.
Fizzing success story: the digital bank OneBank
Fizzing's portfolio includes a very interesting fintech case: the digital bank OneBank, which has been in the market for over four years. Fizzing provided all the solutions needed to insert the company into the digital world: logo creation, website layout and development, campaign promotion and advertising on Google Ads and Social Ads (targeted ads on social media), and content provisioning on social media (Instagram and Facebook).
The agency prepared the fintech's entire digital marketing strategic plan (starting with the website itself), in addition to monitoring all performance indicators and analyzing performance, with the production of monthly reports.
Case - OneBank
OneBank – fintech
OneBank focuses on de-banking, offering services to make everyday life easier and optimize the management of its customers' resources, with the aim of not using paper during the process, and its main vector being an easy, agile and transparent application. Some of the services offered are: TEF (electronic transformation of funds), digital account without bank links, international prepaid card, sales advance and sales simulation.
OneBank has over 1,000 registered customers across Brazil, carrying out over 100,000 transactions per month. Fizzing's content production and ad targeting on Google and social media focused precisely on the target audience, in order to prospect users who are more likely to become customers of the fintech, which directs its services towards reducing merchant costs, offering competitive rates and speedy payments.