How to Optimize Campaigns
Posted: Thu Jan 23, 2025 8:04 am
What rates to set
There are no recommended rates on Ozon, so if you are using the marketplace for the first time or launching a new category, you may wonder what rate to set. This is relevant, since rates for different products and keywords can differ significantly and change depending on the state of the auction.
The optimal rate is determined empirically. You saudi arabia telegram number database need to start with a minimum rate, for example, 25 rubles, gradually increasing it to maximize the desired KPI (impressions or revenue). If you use only Ozon capabilities, you will need to regularly download reports, look at the dynamics of indicators and adjust rates. However, this process can be simplified by connecting the Marilyn advertising automation system (we will consider this point in more detail below).
Once campaigns are set up and running, it is important to optimize them. Here are the main points where optimization is possible.
Product lists
If you do not have a task to promote a specific product, but it is important to promote the category as a whole, be sure to experiment with the list of advertised products. By removing ineffective products, you can achieve a multiple increase in ROI.
Testing formats
In Ozon, you can achieve the same goals using different advertising formats. For example, you can increase product sales using both "Product Advertising" and "Brand Shelf" - check which format will work better.
There are no recommended rates on Ozon, so if you are using the marketplace for the first time or launching a new category, you may wonder what rate to set. This is relevant, since rates for different products and keywords can differ significantly and change depending on the state of the auction.
The optimal rate is determined empirically. You saudi arabia telegram number database need to start with a minimum rate, for example, 25 rubles, gradually increasing it to maximize the desired KPI (impressions or revenue). If you use only Ozon capabilities, you will need to regularly download reports, look at the dynamics of indicators and adjust rates. However, this process can be simplified by connecting the Marilyn advertising automation system (we will consider this point in more detail below).
Once campaigns are set up and running, it is important to optimize them. Here are the main points where optimization is possible.
Product lists
If you do not have a task to promote a specific product, but it is important to promote the category as a whole, be sure to experiment with the list of advertised products. By removing ineffective products, you can achieve a multiple increase in ROI.
Testing formats
In Ozon, you can achieve the same goals using different advertising formats. For example, you can increase product sales using both "Product Advertising" and "Brand Shelf" - check which format will work better.