Michelin Tire uses the function of Super 8
Posted: Thu Jan 23, 2025 8:21 am
In order to improve this situation, Jiu Zhennan decided to introduce the Super 8 solution. After connecting the official LINE account to the CRM system, it successfully diversified LINE's marketing functions and designed coupons through the member-exclusive "coupon box", including Club shopping bonus, birthday shopping bonus, and other preferential gifts sent from time to time, the overall repurchase rate increased by 50% ! Read the full case >>
MarTech Case: Digital transformation of a century-old store in Jiuzhennan｜Super 8
Michelin Tires｜LINE serves as a consumption verification betting phone number data channel, and precise promotion has brought about a 25% increase in the number of tire replacements
Tires are a low-care category, and the tire replacement cycle is usually as long as one or two years, so brands need to establish continuous communication with car owners to remind them to choose Michelin tires when changing tires. To this end, Michelin Tire has adopted a long-term community management strategy to deeply understand the mobile needs of Taiwanese consumers and create content that resonates.
to use the official LINE account as a consumption verification channel. Over the years, it has accumulated a list of car owners who have actually made purchases, and through the label function, it has screened out car owners who need to change tires or are near the end of the tire replacement cycle. Push LINE messages to remind them to participate in tire replacement promotions. The 2023 CNY schedule event brought about a 25% increase in the number of tire replacements through LINE marketing activities , effectively reaching the target customer group and increasing the conversion rate.
MarTech Case: Digital transformation of a century-old store in Jiuzhennan｜Super 8
Michelin Tires｜LINE serves as a consumption verification betting phone number data channel, and precise promotion has brought about a 25% increase in the number of tire replacements
Tires are a low-care category, and the tire replacement cycle is usually as long as one or two years, so brands need to establish continuous communication with car owners to remind them to choose Michelin tires when changing tires. To this end, Michelin Tire has adopted a long-term community management strategy to deeply understand the mobile needs of Taiwanese consumers and create content that resonates.
to use the official LINE account as a consumption verification channel. Over the years, it has accumulated a list of car owners who have actually made purchases, and through the label function, it has screened out car owners who need to change tires or are near the end of the tire replacement cycle. Push LINE messages to remind them to participate in tire replacement promotions. The 2023 CNY schedule event brought about a 25% increase in the number of tire replacements through LINE marketing activities , effectively reaching the target customer group and increasing the conversion rate.