In order to develop a content strategy
Posted: Thu Jan 23, 2025 8:41 am
The team first conducted a content audit to see the difference in traffic between non-branded keywords such as "big data" and SAP brand-related keywords such as "HANA". The team found that in almost every category, the search volume for non-branded keywords was much higher than that for branded keywords.
Youth Entrepreneurship Course 7
The team continued to understand the traffic generated by these non-brand related word searches and found that 99.9% of SAP search traffic came from words related to the SAP brand!
SAP's approach is to push high-quality content with broad themes and japan phone number data sharing value in the early stage to increase visibility and increase user interaction. In the mid-term, provide white papers, case studies, videos, infographics, etc. In the late stage, provide technical guidance, guides, manuals, case studies, etc. In the customer stage, combine videos, magazines, white papers, case studies and technical guides to convert customer loyalty into repeat purchases.
After a year of trial, SAP's strategy was successful, with significant growth in website traffic, customer interaction and business visibility. This is a classic example of self-owned online media marketing.
We made a video for Su Jie, the author of Everyone is a Product Manager. We went directly to Hangzhou to fully display the most realistic scenes of his experiences in Alibaba over the years, and then presented them to his users. If the user wants to watch a copywriting type, we will invite Li Jiaoshou; if they want to listen to From 0 to 1, we will invite Lei Tao, the owner of Xiaokaxiu.
Youth Entrepreneurship Course 7
The team continued to understand the traffic generated by these non-brand related word searches and found that 99.9% of SAP search traffic came from words related to the SAP brand!
SAP's approach is to push high-quality content with broad themes and japan phone number data sharing value in the early stage to increase visibility and increase user interaction. In the mid-term, provide white papers, case studies, videos, infographics, etc. In the late stage, provide technical guidance, guides, manuals, case studies, etc. In the customer stage, combine videos, magazines, white papers, case studies and technical guides to convert customer loyalty into repeat purchases.
After a year of trial, SAP's strategy was successful, with significant growth in website traffic, customer interaction and business visibility. This is a classic example of self-owned online media marketing.
We made a video for Su Jie, the author of Everyone is a Product Manager. We went directly to Hangzhou to fully display the most realistic scenes of his experiences in Alibaba over the years, and then presented them to his users. If the user wants to watch a copywriting type, we will invite Li Jiaoshou; if they want to listen to From 0 to 1, we will invite Lei Tao, the owner of Xiaokaxiu.