How great email design can increase engagement
Posted: Thu Jan 23, 2025 9:00 am
Delivering your favorite content to new newsletter signups is a great content distribution strategy because it can start your relationship in a positive way. You can even package them into ebooks, downloadable content, and use them as lead magnets in exchange for emails from potential customers. You can also use aThank you" landing page to provide some relevant content for your new signups. For example, when I subscribed to BigCommerce’s blog email list, they shared links to five of their latest feature articles.
BigCommerce Blog. Tip : Play the long game bc data hong kong user list and set key performance indicators (KPIs) for every email marketing campaign Business-to-business sales cycles are often long and complex. Therefore, sending sales emails once someone signs up on your BB email list could hurt your efforts. Instead, you should invest your time in earning trust and building a relationship with your audience. Send them educational content that will help them achieve their goals.
Birkett said his agency's email strategy is simply about getting people to like them. We can’t expect to convert people into agency deals directly from the email list, but people do business with people they trust and like, so we craft our emails with that (long-term game) goal in mind. That doesn’t mean the company doesn’t have key performance indicators for its email marketing campaigns. Birkett continues,Of course, we set quantitative goals for their automated email campaigns and nurturing sequences.
BigCommerce Blog. Tip : Play the long game bc data hong kong user list and set key performance indicators (KPIs) for every email marketing campaign Business-to-business sales cycles are often long and complex. Therefore, sending sales emails once someone signs up on your BB email list could hurt your efforts. Instead, you should invest your time in earning trust and building a relationship with your audience. Send them educational content that will help them achieve their goals.
Birkett said his agency's email strategy is simply about getting people to like them. We can’t expect to convert people into agency deals directly from the email list, but people do business with people they trust and like, so we craft our emails with that (long-term game) goal in mind. That doesn’t mean the company doesn’t have key performance indicators for its email marketing campaigns. Birkett continues,Of course, we set quantitative goals for their automated email campaigns and nurturing sequences.