Capture qualified leads
Posted: Sun Dec 22, 2024 6:46 am
Having trouble increasing and improving solar energy sales and lacking leads to prospect for your solar energy company?
With an avalanche of companies offering the same service, adding value and selling solar systems has become an increasingly challenging, but not impossible, challenge.
I'll tell you a (real) story:
In January 2021, a solar energy company approached us because they were unable to find philippine cellphone number new customers and were UNABLE TO SELL.
Today, just over a year later, Cordeiro Energia has already earned 18 million reais with the strategy that we developed and applied here at Flow.
With a sales effort and the tips in this article, you can create a MUCH cheaper strategy and increase and improve solar energy sales in your company.
Take a look:
There is no point in trying to close a sale of solar energy to just anyone. This is a niche product and needs to be offered to qualified leads .
In this sector, the tip is to talk to those who are interested in your product or service and you can do this much cheaper through Inbound Marketing and lead capture.
You can do this through SEO, organic content , paid ads on Facebook and Google or through a landing page or capture page.
Management begins with the contact. Your leads or potential customers need to be qualified, nurtured and encouraged to advance through the stages of the conversion funnel to become future customers.
Without this management you will have a database full of emails and names, but no sales.
Here’s a tip: build a relationship by maintaining a conversation and asking questions about the lead’s current situation. Email can be your best ally at this point.
SPIN Selling
In most cases, the customer who wants to install a photovoltaic system is not looking for price, but quality.
And he will do business with the company that presents a more elaborate and responsible speech. And that's the trick!
Instead of the salesperson immediately delivering an offer, your sales team needs to design a scenario that takes into account the customer's pain points and then comes up with a solution that makes sense.
And we do this with SPIN Selling, a sales strategy that will “navigate” your potential customer and bring them closer to the sale.
With an avalanche of companies offering the same service, adding value and selling solar systems has become an increasingly challenging, but not impossible, challenge.
I'll tell you a (real) story:
In January 2021, a solar energy company approached us because they were unable to find philippine cellphone number new customers and were UNABLE TO SELL.
Today, just over a year later, Cordeiro Energia has already earned 18 million reais with the strategy that we developed and applied here at Flow.
With a sales effort and the tips in this article, you can create a MUCH cheaper strategy and increase and improve solar energy sales in your company.
Take a look:
There is no point in trying to close a sale of solar energy to just anyone. This is a niche product and needs to be offered to qualified leads .
In this sector, the tip is to talk to those who are interested in your product or service and you can do this much cheaper through Inbound Marketing and lead capture.
You can do this through SEO, organic content , paid ads on Facebook and Google or through a landing page or capture page.
Management begins with the contact. Your leads or potential customers need to be qualified, nurtured and encouraged to advance through the stages of the conversion funnel to become future customers.
Without this management you will have a database full of emails and names, but no sales.
Here’s a tip: build a relationship by maintaining a conversation and asking questions about the lead’s current situation. Email can be your best ally at this point.
SPIN Selling
In most cases, the customer who wants to install a photovoltaic system is not looking for price, but quality.
And he will do business with the company that presents a more elaborate and responsible speech. And that's the trick!
Instead of the salesperson immediately delivering an offer, your sales team needs to design a scenario that takes into account the customer's pain points and then comes up with a solution that makes sense.
And we do this with SPIN Selling, a sales strategy that will “navigate” your potential customer and bring them closer to the sale.