Why is the meta description important?

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Most search engines, including Google, no longer use meta descriptions as a direct ranking factor. However, that doesn't mean you don't need to take care of them: this is because saudi phone number check descriptions appear on the SERP and can affect organic click-through rates for users.

Table of Contents:

What is meta description?
SEO and meta description: what is the relationship?
Best practices for writing a Google friendly meta description
What are the most common mistakes?
Why doesn't Google show the meta description I set?
Meta descriptions and CMS
What is meta description?
Meta Description ( MD ) identifies an HTML tag or a limited-length attribute that has the purpose of providing, to those carrying out a search, a very brief preview of the content of the reference web page.

Search engines, Google first and foremost, use meta descriptions to generate the snippets usually shown on the SERP.



Why is the meta description important?
While Google doesn't always take your MD into account, replacing it with a snippet of text content, crafting a quality meta description allows you to:

increase the click-through rate (CTR). A MD can affect the increase in traffic to web pages positioned on search engines. The user, reading the meta description, can be convinced that within the page he will find what he is looking for.