Learn to Target Weak Signals to Refine Your Segmentation
Posted: Thu Jan 23, 2025 9:33 am
As we've said repeatedly in our article on segmentation criteria , intent-based segmentation is the best way to go for one simple reason: when it comes to prospecting, timing is everything!
Intent targeting is about finding out which people have shown interest in your brand and engaging in a conversation with them.
The problem with this strategy is twofold:
One, find the people who have shown so much interest in your brand and collect their information.
Two, the whole process is time-consuming and can be easily optimized.
And that's exactly what we've done at The Growth Machine: we've optimized it!
Now you are just 1 click away, directly on LGM!
In this post, I'll show you how to target people who have interacted with your brand in 4 different pr directors email list ways and add them to an audience.
Disclaimer
This article is only for LGM Cloud users, not the LGM widget. If you're not using LGM Cloud yet - what are you waiting for? - you can still learn how to import your leads from a basic LinkedIn search or from Sales Navigator directly into LG M
How to import leads who have expressed interest in your brand:
The Growth Machine now allows you, with a simple click, to target those people who have interacted with your brand's content, whether they are:
They follow your company page on LinkedIn ,
They liked your post(s),
Commented on your posts,
Or, they participated in a LinkedIn Live you hosted
All of these people are much warmer leads than anyone you would cold contact.
Want to see how the magic happens? Keep going!
Automate your LinkedIn outreach with The Growth Machine
Try for free
Instead of me rambling on, I've prepared videos for you that detail exactly what to do!
How do I import leads that follow my company page?
This is what needs to be done
Connect your LinkedIn to LGM
Go to the “ Leads” tab and “ Import Leads ”.
Create a new audience on LinkedIn by selecting “People who followed my company.”
When you click “Follow my company,” you’ll find a list of all LinkedIn Company Pages managed by your linked identity.
Select the Company page from those you manage
And boom! LGM automatically generates an audience for every LinkedIn profile that follows your Company Page. Magic created
Intent targeting is about finding out which people have shown interest in your brand and engaging in a conversation with them.
The problem with this strategy is twofold:
One, find the people who have shown so much interest in your brand and collect their information.
Two, the whole process is time-consuming and can be easily optimized.
And that's exactly what we've done at The Growth Machine: we've optimized it!
Now you are just 1 click away, directly on LGM!
In this post, I'll show you how to target people who have interacted with your brand in 4 different pr directors email list ways and add them to an audience.
Disclaimer
This article is only for LGM Cloud users, not the LGM widget. If you're not using LGM Cloud yet - what are you waiting for? - you can still learn how to import your leads from a basic LinkedIn search or from Sales Navigator directly into LG M
How to import leads who have expressed interest in your brand:
The Growth Machine now allows you, with a simple click, to target those people who have interacted with your brand's content, whether they are:
They follow your company page on LinkedIn ,
They liked your post(s),
Commented on your posts,
Or, they participated in a LinkedIn Live you hosted
All of these people are much warmer leads than anyone you would cold contact.
Want to see how the magic happens? Keep going!
Automate your LinkedIn outreach with The Growth Machine
Try for free
Instead of me rambling on, I've prepared videos for you that detail exactly what to do!
How do I import leads that follow my company page?
This is what needs to be done
Connect your LinkedIn to LGM
Go to the “ Leads” tab and “ Import Leads ”.
Create a new audience on LinkedIn by selecting “People who followed my company.”
When you click “Follow my company,” you’ll find a list of all LinkedIn Company Pages managed by your linked identity.
Select the Company page from those you manage
And boom! LGM automatically generates an audience for every LinkedIn profile that follows your Company Page. Magic created